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Allstate基金会: 了解财务滥用,没有家庭暴力作者: Leo Burnett芝加哥
案例简介:
Allstate基金会: 了解财务滥用,没有家庭暴力作者: Leo Burnett芝加哥
案例简介:
Allstate Foundation: Know Financial Abuse, No Domestic Violence by Leo Burnett Chicago
案例简介:
Allstate Foundation: Know Financial Abuse, No Domestic Violence by Leo Burnett Chicago
案例简介:
Allstate基金会: 了解财务滥用,没有家庭暴力作者: Leo Burnett芝加哥
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Allstate Foundation: Know Financial Abuse, No Domestic Violence by Leo Burnett Chicago
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Survivors of domestic violence typically stay in the shadows to keep themselves safe from abusive former partners. Three women have bravely stepped into the spotlight to end the cycle of violence and illuminate the often-invisible financial barriers victims face.October is National Domestic Violence Awareness Month. Ahead of this, The Allstate Foundation and Leo Burnett Chicago worked with Krista, Susan and Terera to give a platform to their powerful stories a platform. From Terera’s malnourished pregnancy to the bankruptcy and credit ruin Susan faced, their stories serve to educate the public about the devastating, underrecognized control tactic keeping 99% of all victims trapped: financial abuse.CreditsADVERTISING AGENCY: LEO BURNETT CHICAGOExecutive Creative Director: Mikal PittmanSenior Art Director: Tufan GuzelogluSenior Copywriter: Dina FacklisCopywriter: Juliette FennellEVP, Account Director: Debbie MyszynskiAccount Director: Leti FreytesAccount Supervisor: Kelly ClarkAccount Executive: Daney RamirezSenior Producer: Kimberly CowiePR AGENCY: MSLGROUP CHICAGO Managing Director: Amy CheronisSVP, Communications Director: Lynsey ElveSenior Account Supervisor: Lily MerrittAccount Supervisor: Kelsey CostalesSenior Account Executive: Lauren RaschPRODUCTION: OPTIMUSDirector: Mai IskanderHead of Production: Dave BuehrleHead of Sales: Tim JacobsProducer: Stacey NuzbachPOST: OPTIMUSEditor: Angelo ValenciaProducer: Joanna WoodsSound Design: Marina Killion
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