Emergency Collectibles|短视频|广告营销案例【ADGuider广告指南】

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紧急收藏品

案例简介：翻译更好的疏散中心急救包你在这里看到的是急救包的物品轮廓。这些物品是由一对夫妇和他们小学的儿子选择的，他们讨论了如果他们发现自己在疏散中心，他们需要什么必需品。有些项目可能会让你大吃一惊。有些事情我们想问你。我们希望你和你的家人寻找这些物品，并把它们放在它们的轮廓上。当你放置每件物品时，我们希望你想象一下灾难发生后在疏散中心的感觉，那里没有补给，也没有人来帮助你。然后，我们希望你把你发现的物品放入一个急救包。把这些物品想象成充满有价值信息的收藏品，这将有助于你更加意识到灾难的准备。只有 35% 的家庭准备了应急包，我们想提高这个数字。我们希望你与你的学校朋友和同事分享这种传播。灾难发生前，你收集并放置在应急包中的每一件物品都将有助于减少灾难带来的不确定性和不适。如果可能的话, 我们想请你拍一张你在广告上展示的收藏品的照片，并在 Facebook 或你经常使用的另一个社交网络上发布 (使用标签 # emergencycollectbles)。我们希望看到全日本人民准备的急救包将激励其他人也这样做。至于我们，我们很好奇你会决定在自由空间里放什么。这很可能会激励我们改变自己对灾难准备的看法。自由空间？和你的家人谈谈，并决定在这里放置一个额外的项目。毛巾是一种多功能的物品，可以作为临时绷带、围巾或头巾。-工作手套防止受伤，同时也防止寒冷。-洗手和洗碗所需的水。一个 500毫升的塑料瓶是携带的最佳尺寸。-糖果暂时减少饥饿和引发唾液生产，以防止口渴。-纸杯用于分享水和食物，并通过水瓶分享防止感染。-生存食物专注于能够携带尽可能多的紧凑物品。-某些类型的口香糖可以帮助清洁牙齿。一般来说，有助于减轻压力。-手机充电器和电池手机有许多用途，包括紧急手电筒。-用于切割纸板以创建临时床、地毯和其他物品的切纸机。-手电筒有助于保存手机电池，因为手电筒应用程序消耗大量能量。卫生纸可以用来代替纸巾或制成卫生巾。-布带可以用来制作命名标签。高度粘合和防水。-用于编写需要脱颖而出的消息和编写命名标签的标记。-垃圾袋可以防雨或防寒。当包裹在身体周围时，会提供惊人的热量。-用于包装纸盘的小塑料袋，然后将食物端上，这样就可以重新使用纸盘。-定期刷牙牙刷可以防止传染病感染。-身体擦拭便携式替代淋浴时，水是不可用的。-当水不可用时，用于清洁手和盘子的手湿巾。-用于处理可能明显令人沮丧的垃圾的不透明塑料袋。-化妆湿巾化妆可能是令人惊讶的难以脱下水或手湿巾。-乳液/爽肤水/补品保湿效果有助于保持身体的温度。-女性卫生产品有助于在压力很大的环境中减轻压力。-医用口罩可以阻挡灰尘和传染病。-眼镜在紧急情况下，你可能没有时间去寻找你的眼镜并戴上它们。眼镜也可以帮助阻挡灰尘。-眼罩许多疏散中心整晚都开着灯。眼罩会帮助你睡眠。-耳塞疏散中心持续活跃，使用耳塞有助于睡眠。-感冒药和止痛药高压力的情况下，如大地震可以让你身体更脆弱。-厚袜子这些可以让你保暖，并作为临时拖鞋。-洗脸时用来绑头发的发带。 EntrySummary “这个项目是由神户新闻发起的，该报的记者在破坏性的 1997 神户地震期间和之后都在现场，并继续报道日本各地地震的悲惨伤亡。有效处理灾难的后果需要事先做好准备。在日本，政府和各种组织已经发布了必需品清单，每个家庭在发生灾难时应该把这些必需品带到疏散中心，以使那里的生活更容易。然而，很少有家庭准备了装有这些物品的工具包。灾难袭击后，疏散中心可能是压力大、痛苦的经历。食物和水往往很少，缺乏日常所需的必需品生活。这可能导致睡眠不足或休息不足，造成最脆弱的疏散人员的压力，甚至死亡。我们的目标是通过吸引人们准备疏散包来改善疏散中心的体验。"

紧急收藏品

案例简介：Translation The Better Evacuation Center Emergency Kit What you see here are the outlines of items for an emergency kit. The items were chosen by a couple and their elementary school-aged son, who discussed what essentials they would need if they ever found themselves in an evacuation center. Some of the items may surprise you. There is something we would like to ask of you. We would like you and your family to look for these items and place them on their outlines. As you place each item, we would like you to imagine what it’s like to be in an evacuation center after a disaster, with no supplies and nobody there to help you. Then, we would like you to put the items you found into an emergency kit. Think of the items as collectibles filled with valuable information that will help you become more aware of disaster preparation. Only 35% of households have prepared an emergency kit, and we want to raise this number. We want you to share this spread with your school friends and colleagues. Every item that you collect and place in your emergency kit before disaster strikes will help reduce the uncertainty and discomfort that is brought about by a disaster. If possible, we’d like to ask you to take a picture of your collectibles laid out on the spread and post it on Facebook or another social network that you frequent (use the hashtag #EmergencyCollectibles). We hope that seeing emergency kits prepared by people across Japan will inspire others to do the same. As for us, we’re curious about what you’ll decide to put in the Free Space. It may very well inspire us to change our own views on disaster preparation. Free Space? Talk with your family and decide on one extra item to place here. -Towel A versatile item that can act as a makeshift bandage, scarf, or headwrap. -Work gloves Prevent injury while also protecting from the cold. -Water Needed for washing hands and dishes. A 500 ml plastic bottle is the perfect size for carrying. -Candy Temporarily reduces hunger and triggers saliva production to prevent thirst. -Paper cups Useful for sharing water and food and preventing infection via water-bottle sharing. -Survival food Focus on compact items to be able to carry as much as possible. -Chewing gum Certain types can help clean teeth. In general, helps reduce stress. -Mobile phone charger & batteries Mobile phones serve many purposes, including an emergency flashlight. -Box cutter Useful for cutting cardboard to create makeshift beds, carpets, and other items. -Flashlight Helps preserve mobile phone batteries, as flashlight apps consume a lot of energy. -Toilet paper Can be used instead of tissues or made into a sanitary napkin. -Cloth tape Can be used to make nametags. Highly adhesive and waterproof. -Marker For writing messages that need to stand out and writing nametags. -Garbage bag Can protect against rain or cold. Provides surprising amount of heat when wrapped around the body. -Small plastic bags Used to wrap paper plates before food is served on them so plates can be re-used. -Toothbrush Brushing teeth regularly can prevent infection from communicable diseases. -Body wipes A portable alternative to showering when water is unavailable. -Hand wipes Used for cleaning hands and dishes when water is unavailable. -Opaque plastic bag Used for disposing trash that may be visibly upsetting. -Makeup wipes Makeup can be surprisingly difficult to take off with water or hand wipes. -Lotion / Toner / Tonic The moisturizing effect helps preserve the body’s temperature. -Feminine hygiene products Help reduce stress in what can be a very stressful environment. -Medical facemask Blocks dust, as well as communicable diseases. -Glasses In an emergency, you may not have time to look for your glasses and put them on. Glasses can help block dust, too. -Eye mask Many evacuation centers keep the lights on throughout the night. An eye mask will help you sleep. -Earplugs Evacuation centers are constantly active, and using earplugs will help you sleep. -Cold medicine & painkillers A high-stress situation such as a big earthquake can make you more physically vulnerable. -Thick socks These can keep you warm and serve as makeshift slippers. -Hair band For tying your hair back when washing your face. EntrySummary "This project was initiated by the Kobe Shimbun, a newspaper whose reporters were on the scene during and after the destructive 1997 Kobe Earthquake and have continued reporting on the tragic toll of earthquakes throughout Japan. Dealing effectively with the aftermath of a disaster requires advance preparation. In Japan, the government and various organizations have issued lists of essentials that each household should take to an evacuation center in case of disaster to make life there easier. Yet very few households have prepared kits containing these items. After a disaster strikes, evacuation centers can be stressful, miserable experiences. There is often minimal food and water, and an absence of essentials needed for daily life. This can lead to a lack of sleep or rest, causing stress and even death among the most vulnerable evacuees. Our goal was to improve the evacuation center experience by enticing people into preparing evacuation kits."