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紧急收藏品
案例简介：我们得出结论，人们觉得准备疏散包既乏味又耗时。为了改变人们对准备疏散包的消极态度，我们设计了一种灾难准备方法，我们认为人们可以作为一个家庭享受。首先，我们决定将紧急必需品的数量限制在两页报纸的范围内。然后，我们将每个项目的轮廓印在实际的价差上。目标是建议准备一个急救包就像完成一次寻宝。
紧急收藏品
案例简介：We concluded that people felt preparing evacuation kits was tedious and time-consuming. To change negative attitudes about preparing evacuation kits, we devised a method of disaster preparation that we felt people could enjoy as a family. First, we decided to limit the number of emergency essentials to what could fit on a two-page newspaper spread. Then, we printed the outlines of each item on an actual spread. The goal was to suggest that preparing an emergency kit was like completing a treasure hunt.
Emergency Collectibles
案例简介：我们得出结论，人们觉得准备疏散包既乏味又耗时。为了改变人们对准备疏散包的消极态度，我们设计了一种灾难准备方法，我们认为人们可以作为一个家庭享受。首先，我们决定将紧急必需品的数量限制在两页报纸的范围内。然后，我们将每个项目的轮廓印在实际的价差上。目标是建议准备一个急救包就像完成一次寻宝。
Emergency Collectibles
案例简介：We concluded that people felt preparing evacuation kits was tedious and time-consuming. To change negative attitudes about preparing evacuation kits, we devised a method of disaster preparation that we felt people could enjoy as a family. First, we decided to limit the number of emergency essentials to what could fit on a two-page newspaper spread. Then, we printed the outlines of each item on an actual spread. The goal was to suggest that preparing an emergency kit was like completing a treasure hunt.
紧急收藏品
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Emergency Collectibles
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基本信息
- 广告战役： #Emergency Collectibles#
- 广告品牌： Kobe Shimbun
- 发布日期： 2016-12-01
- 行业领域： 杂志 , 商务服务 , 印刷出版 , 报纸
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 日语
- 媒介平台： 网络
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获得奖项：
- Europes Premier Creative Awards 2017
- Spikes Asia 2017 Gold
- AD STARS 2018 Bronze
- Asia Pacific Advertising Festival 2018 Silver
- AD STARS 2018 Silver
- Design and Art Direction 2018 Wood Pencil
- AD STARS 2018 Bronze
- AME Awards 2018 Second Prize Award
- Cannes Lions 2018 Bronze Lion
- The One Show 2018 Bronze
- Spikes Asia 2017 Bronze
- Asia Pacific Advertising Festival 2018 Branded Content
- Asia Pacific Advertising Festival 2018 Gold
- Clio Awards 2018 Bronze
- Asia Pacific Advertising Festival 2018 Grande For Humanity
- Spikes Asia 2017 Silver
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