案例简介：描述活动/条目: 驾驶数据带回了 24 年前塞纳最快的一圈。 Internavi 是本田的汽车导航系统，它利用从车辆上收集的驾驶数据设计驾驶体验。它的根源可以追溯到 1980 年代，当时本田将遥测系统引入 F1 并席卷世界。从那以后，本田一直在赛车中测试和完善它。今天，它支持日常司机。 塞纳在 1989 日本大奖赛资格赛中创下了世界上最快的一圈。他的机器上有本田记录加速/发动机数据的遥测系统。利用这些数据和最新技术，我们在 5,807 米长的铃鹿赛道上重新设计了引擎声音和发光二极管。塞纳 F1 机器的引擎声音是通过将 1989年的驾驶数据与今天录制的引擎音调相结合而重新创建的。数百个放置在比赛线上的网络扬声器带回了动态的 F1 声音。Led灯与塞纳的位置同步。 活动成功: 启动后不久，这个项目引起了轰动，并被日本、巴西、欧洲、美国和其他地区的媒体报道，公关或媒体预算为零。成为日本历史上最受关注的 YouTube 视频，也是连续两周全球最受关注的病毒视频。我们收到了无数来自世界各地的观众对本田和塞纳的评论。 启动和执行: TVCM/在线视频/户外: 数百个联网扬声器被放置在比赛线上，带回了一级方程式赛车独特但充满活力的声音，全身都能感觉到。Led灯也设置在电路周围，此时与塞纳的位置同步到毫秒。人们可以感觉到艾尔顿 · 塞纳在铃鹿比赛，就像他那天一样。 网站: 塞纳的引擎声音和完整的遥测数据一起可以听到。 在一个基于 WebGL 的网站上，塞纳打破记录的单圈是用 3DCG 生成的。人们可以从不同的角度通过铃鹿体验塞纳比赛。 应用程序: 该应用程序允许每个人使用智能手机的 GPS/加速度传感器驾驶塞纳迈凯轮本田 MP4/5 的发动机声音。 无线电: 一则广播广告播放了塞纳从数据引擎中重新创建的 1989 记录设置圈的声音。

案例简介：Describe The Campaign/Entry: Driving data brings back Senna's fastest lap from 24 years ago. Internavi is Honda’s car navigation system that designs driving experiences with the power of driving data collected from vehicles. Its roots go back to the 1980s when Honda introduced telemetry system to F1 and stormed the world. Honda has been testing and perfecting it in racing cars ever since. Today it supports everyday drivers. Senna set the world's fastest lap during the 1989 Japanese Grand Prix qualifying. On board his machine was Honda's telemetry system that recorded acceleration/engine data. Using this data and latest technology, we re-enacted that lap with engine sounds and LEDs on 5,807-meter long Suzuka circuit. Engine sound of Senna's F1 machine was re-created by combining driving data from 1989 with engine tones recorded today. Hundreds of networked speakers placed along the race line brought back the dynamic F1 sound. LED lights synchronized with Senna’s location. Campaign Success: Right after its launch, this project became a sensation and was covered by media from Japan as well as Brazil, Europe, the US and other regions with zero PR or media budget. Becoming the most watched YouTube video by an automobile company in Japan’s history as well as the most watched viral video two weeks in a row worldwide. We received countless comments filled with emotions from viewers all over the world for Honda and Senna. Launched & Execution: TVCM/OnlineVideo/Outdoor: Hundreds of networked speakers were placed along the race line bringing back the unique yet dynamic sound of the Formula 1 machine, which could be felt with the whole body. LED lights also set around the circuit synchronized with Senna’s location at that moment down to the millisecond. People could feel Ayrton Senna race through Suzuka just as he did that day. Website: Senna’s engine sound of the full lap could be heard together with full telemetry data. On a WebGL-based website, Senna’s record breaking lap was generated with 3DCG. People could experience Senna race through Suzuka from different angles. App: The app allowed everyone to drive to the engine sound of Senna’s McLaren Honda MP4/5 using GPS/acceleration sensor of smartphone. Radio: A radio ad featuring Senna’s re-created from data engine sound of the 1989 record setting lap was aired.

本田之声 | Sound of Honda / Ayrton Senna 1989

案例简介：描述活动/条目: 驾驶数据带回了 24 年前塞纳最快的一圈。 Internavi 是本田的汽车导航系统，它利用从车辆上收集的驾驶数据设计驾驶体验。它的根源可以追溯到 1980 年代，当时本田将遥测系统引入 F1 并席卷世界。从那以后，本田一直在赛车中测试和完善它。今天，它支持日常司机。 塞纳在 1989 日本大奖赛资格赛中创下了世界上最快的一圈。他的机器上有本田记录加速/发动机数据的遥测系统。利用这些数据和最新技术，我们在 5,807 米长的铃鹿赛道上重新设计了引擎声音和发光二极管。塞纳 F1 机器的引擎声音是通过将 1989年的驾驶数据与今天录制的引擎音调相结合而重新创建的。数百个放置在比赛线上的网络扬声器带回了动态的 F1 声音。Led灯与塞纳的位置同步。 活动成功: 启动后不久，这个项目引起了轰动，并被日本、巴西、欧洲、美国和其他地区的媒体报道，公关或媒体预算为零。成为日本历史上最受关注的 YouTube 视频，也是连续两周全球最受关注的病毒视频。我们收到了无数来自世界各地的观众对本田和塞纳的评论。 启动和执行: TVCM/在线视频/户外: 数百个联网扬声器被放置在比赛线上，带回了一级方程式赛车独特但充满活力的声音，全身都能感觉到。Led灯也设置在电路周围，此时与塞纳的位置同步到毫秒。人们可以感觉到艾尔顿 · 塞纳在铃鹿比赛，就像他那天一样。 网站: 塞纳的引擎声音和完整的遥测数据一起可以听到。 在一个基于 WebGL 的网站上，塞纳打破记录的单圈是用 3DCG 生成的。人们可以从不同的角度通过铃鹿体验塞纳比赛。 应用程序: 该应用程序允许每个人使用智能手机的 GPS/加速度传感器驾驶塞纳迈凯轮本田 MP4/5 的发动机声音。 无线电: 一则广播广告播放了塞纳从数据引擎中重新创建的 1989 记录设置圈的声音。

本田之声 | Sound of Honda / Ayrton Senna 1989

案例简介：Describe The Campaign/Entry: Driving data brings back Senna's fastest lap from 24 years ago. Internavi is Honda’s car navigation system that designs driving experiences with the power of driving data collected from vehicles. Its roots go back to the 1980s when Honda introduced telemetry system to F1 and stormed the world. Honda has been testing and perfecting it in racing cars ever since. Today it supports everyday drivers. Senna set the world's fastest lap during the 1989 Japanese Grand Prix qualifying. On board his machine was Honda's telemetry system that recorded acceleration/engine data. Using this data and latest technology, we re-enacted that lap with engine sounds and LEDs on 5,807-meter long Suzuka circuit. Engine sound of Senna's F1 machine was re-created by combining driving data from 1989 with engine tones recorded today. Hundreds of networked speakers placed along the race line brought back the dynamic F1 sound. LED lights synchronized with Senna’s location. Campaign Success: Right after its launch, this project became a sensation and was covered by media from Japan as well as Brazil, Europe, the US and other regions with zero PR or media budget. Becoming the most watched YouTube video by an automobile company in Japan’s history as well as the most watched viral video two weeks in a row worldwide. We received countless comments filled with emotions from viewers all over the world for Honda and Senna. Launched & Execution: TVCM/OnlineVideo/Outdoor: Hundreds of networked speakers were placed along the race line bringing back the unique yet dynamic sound of the Formula 1 machine, which could be felt with the whole body. LED lights also set around the circuit synchronized with Senna’s location at that moment down to the millisecond. People could feel Ayrton Senna race through Suzuka just as he did that day. Website: Senna’s engine sound of the full lap could be heard together with full telemetry data. On a WebGL-based website, Senna’s record breaking lap was generated with 3DCG. People could experience Senna race through Suzuka from different angles. App: The app allowed everyone to drive to the engine sound of Senna’s McLaren Honda MP4/5 using GPS/acceleration sensor of smartphone. Radio: A radio ad featuring Senna’s re-created from data engine sound of the 1989 record setting lap was aired.

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本田之声 | Sound of Honda / Ayrton Senna 1989

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