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绿色报纸
案例简介：活动描述 激活每日报纸和不看报纸的年轻人之间的交流。 结果 1) 它吸引了 460万多人: 绿色报纸遍布日本，成功地通过一家报纸完成了世界上第一个绿色项目。2) 价值超过 8000万日元的公关: 每日报纸的这一新努力被媒体广泛报道，并产生了超越报纸的公关效果。3) 新的商业机会: 客户使用绿色报纸支持绿化活动。对报纸出版商来说，这是一个成功的新商机。 战略 为了激活每日报纸和不看报纸的年轻人之间的交流。以绿色报纸为轴心，我们计划将报纸媒体扩展到现有的报纸页面之外。它成为电视节目、 SNS 和网络新闻以及传统报纸媒体的热门话题。 执行 我们围绕这份绿色报纸策划活动、在线推广、海报和公关。这是一场由报纸出版商赞助的成功的社会运动。 概要 全球变暖，空气污染，现代压力。这些都是今天的问题，其中一个原因是我们周围缺乏绿色。每日报纸承担了使用报纸解决这个问题的挑战。 相关性 这场运动成功地扩大了报纸媒体的可能性，并为报纸公司开发了新的商业机会。
绿色报纸
案例简介：Campaign Description To activate communication between THE MAINICHI NEWSPAPERS and young people who didn't read newspaer. Outcome 1) It reached more than 4.6 million people: Green Newspaper spread all over Japan, succeeding in the world’s first-ever greening project by a newspaper. 2) Over 80 million yen worth of PR: This new endeavor by The Mainichi Newspapers was covered extensively in the media and generated a PR effect beyond newspapers alone. 3) New business opportunities: Clients supported the greening events using Green Newspaper. It was a successful new business opportunity for the newspaper publisher. Strategy To activate communication between THE MAINICHI NEWSPAPERS and young people who didn't read newspaper.GREEN NEWSPAPER as the axis, we planned to expand the newspaper medium beyond the existing newspaper page. It became a popular topic in TV program, SNS and WEB news as well as traditional newspaper medium. Execution We planned events, online promotion, posters, and PR around this Green Newspaper. It was a successful social campaign sponsored by a newspaper publisher. Synopsis Global warming, air pollution, modern stress. These are today’s problems, and one reason for them is the lack of green around us. The Mainichi Newspapers took on the challenge of solving this problem using newspapers. Relevancy This campaign succeeded in expanding the possibilities of newspaper medium and developing new business opportunities for newspaper companies.
Green Newspaper
案例简介：活动描述 激活每日报纸和不看报纸的年轻人之间的交流。 结果 1) 它吸引了 460万多人: 绿色报纸遍布日本，成功地通过一家报纸完成了世界上第一个绿色项目。2) 价值超过 8000万日元的公关: 每日报纸的这一新努力被媒体广泛报道，并产生了超越报纸的公关效果。3) 新的商业机会: 客户使用绿色报纸支持绿化活动。对报纸出版商来说，这是一个成功的新商机。 战略 为了激活每日报纸和不看报纸的年轻人之间的交流。以绿色报纸为轴心，我们计划将报纸媒体扩展到现有的报纸页面之外。它成为电视节目、 SNS 和网络新闻以及传统报纸媒体的热门话题。 执行 我们围绕这份绿色报纸策划活动、在线推广、海报和公关。这是一场由报纸出版商赞助的成功的社会运动。 概要 全球变暖，空气污染，现代压力。这些都是今天的问题，其中一个原因是我们周围缺乏绿色。每日报纸承担了使用报纸解决这个问题的挑战。 相关性 这场运动成功地扩大了报纸媒体的可能性，并为报纸公司开发了新的商业机会。
Green Newspaper
案例简介：Campaign Description To activate communication between THE MAINICHI NEWSPAPERS and young people who didn't read newspaer. Outcome 1) It reached more than 4.6 million people: Green Newspaper spread all over Japan, succeeding in the world’s first-ever greening project by a newspaper. 2) Over 80 million yen worth of PR: This new endeavor by The Mainichi Newspapers was covered extensively in the media and generated a PR effect beyond newspapers alone. 3) New business opportunities: Clients supported the greening events using Green Newspaper. It was a successful new business opportunity for the newspaper publisher. Strategy To activate communication between THE MAINICHI NEWSPAPERS and young people who didn't read newspaper.GREEN NEWSPAPER as the axis, we planned to expand the newspaper medium beyond the existing newspaper page. It became a popular topic in TV program, SNS and WEB news as well as traditional newspaper medium. Execution We planned events, online promotion, posters, and PR around this Green Newspaper. It was a successful social campaign sponsored by a newspaper publisher. Synopsis Global warming, air pollution, modern stress. These are today’s problems, and one reason for them is the lack of green around us. The Mainichi Newspapers took on the challenge of solving this problem using newspapers. Relevancy This campaign succeeded in expanding the possibilities of newspaper medium and developing new business opportunities for newspaper companies.
绿色报纸
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Green Newspaper
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