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新闻瓶子!
案例简介：简要说明: 为了让年轻人重新发现报纸的价值，我们开发了一种媒体，不断增加年轻人和每日报纸之间的接触点。 具体来说，我们把日本年轻人每天购买的矿泉水包装改成了报纸，一个多月售出了 31 个品种。 描述客户的简报: 为了激活每日报纸和年轻人之间的交流，现在年轻人倾向于少读报纸。 设计过程: 在店里摆放矿泉水瓶子的时候，我们复制了实物的包装设计，复制了报纸的 logo 和字体, 所以它看起来像真正的报纸排队出售。此外，我们通过在包装上使用广告框架成功地创造了一种新的媒体。此外，我们还将 AR 技术融入瓶子包装中，使新闻更新成为可能。 结果: 围绕目标，年轻人，每个销售网点平均每月销售 3,000 瓶。 世界第一!新闻瓶子的话题被各种媒体报道为新闻，成功地提高了年轻人对每日报纸的认识。 有许多其他客户询问使用新闻瓶子做广告，所以我们成功地为报纸公司创造了新的业务。
新闻瓶子!
案例简介：Brief Explanation: In order to have young people rediscover the value of newspapers, we developed a medium that continuously increases the contact points between young people and the Mainichi Newspaper. In concrete terms, we changed the packaging of the mineral water that is bought by young Japanese each day into a newspaper, and over one month sold 31 varieties. Describe the brief from the client: To activate communication between the Mainichi Newspaper and young people, who tend to read newspapers less these days. Design Process: When arranging the bottles of mineral water in the store, we replicated the packaging design of the real thing, copying the newspaper logo and the typeface, so it would look like real newspapers lined up for sale. Also, we succeeded in creating a new medium through using an advertising framework on the packaging. Also using AR technology incorporated into the bottle packaging, we made it possible for news updates to be read. Results: Achieved sales of an average 3,000 bottles per month per sales outlet, centering on the target, young people. A world first! The topicality of the NEWS BOTTLE was reported as news in various media, successfully raising awareness about the Mainichi Newspaper among young people. There have been many inquiries from other clients about using the NEWS BOTTLE for advertising, so we succeeded in creating new business for the newspaper company.
NEWS BOTTLE!
案例简介：简要说明: 为了让年轻人重新发现报纸的价值，我们开发了一种媒体，不断增加年轻人和每日报纸之间的接触点。 具体来说，我们把日本年轻人每天购买的矿泉水包装改成了报纸，一个多月售出了 31 个品种。 描述客户的简报: 为了激活每日报纸和年轻人之间的交流，现在年轻人倾向于少读报纸。 设计过程: 在店里摆放矿泉水瓶子的时候，我们复制了实物的包装设计，复制了报纸的 logo 和字体, 所以它看起来像真正的报纸排队出售。此外，我们通过在包装上使用广告框架成功地创造了一种新的媒体。此外，我们还将 AR 技术融入瓶子包装中，使新闻更新成为可能。 结果: 围绕目标，年轻人，每个销售网点平均每月销售 3,000 瓶。 世界第一!新闻瓶子的话题被各种媒体报道为新闻，成功地提高了年轻人对每日报纸的认识。 有许多其他客户询问使用新闻瓶子做广告，所以我们成功地为报纸公司创造了新的业务。
NEWS BOTTLE!
案例简介：Brief Explanation: In order to have young people rediscover the value of newspapers, we developed a medium that continuously increases the contact points between young people and the Mainichi Newspaper. In concrete terms, we changed the packaging of the mineral water that is bought by young Japanese each day into a newspaper, and over one month sold 31 varieties. Describe the brief from the client: To activate communication between the Mainichi Newspaper and young people, who tend to read newspapers less these days. Design Process: When arranging the bottles of mineral water in the store, we replicated the packaging design of the real thing, copying the newspaper logo and the typeface, so it would look like real newspapers lined up for sale. Also, we succeeded in creating a new medium through using an advertising framework on the packaging. Also using AR technology incorporated into the bottle packaging, we made it possible for news updates to be read. Results: Achieved sales of an average 3,000 bottles per month per sales outlet, centering on the target, young people. A world first! The topicality of the NEWS BOTTLE was reported as news in various media, successfully raising awareness about the Mainichi Newspaper among young people. There have been many inquiries from other clients about using the NEWS BOTTLE for advertising, so we succeeded in creating new business for the newspaper company.
新闻瓶子!
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NEWS BOTTLE!
暂无简介
基本信息
- 广告战役： #The Mainichi Newspapers-设计与品牌-96a3#
- 广告品牌： The Mainichi Newspapers
- 发布日期： 2000
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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