The US Department of Transportation’s National Highway Traffic Safety Administration and the Ad Council have launched a national campaign to encourage individuals to recognize that when they’re high on marijuana they shouldn’t drive. Created pro bono by Reprise Digital, the multimedia communications campaign features the tagline, 'If You Feel Different, You Drive Different.' The first video spot can be viewed here.According to NHTSA’s most recent national roadside survey, between 2007-2013 there was a 48% increase in weekend nighttime drivers who tested positive for a form of cannabis. Although several states have legalized marijuana use, driving when impaired by any substance remains illegal in all 50 states and in Washington, DC.The creative recognizes that many people already make smart decisions to avoid unnecessary risks when high, and reminds viewers not to make an exception for driving, with the catchphrase, “Nope, I’m high.” The creative will appear nationwide in donated media in TV, radio, outdoor, print and digital formats.CreditsAgency: Reprise DigitalClient: The Ad CouncilClient: US Department of Transportation National Highway Traffic Safety Administration