According to the most recent NHTSA data, at any given time during daylight hours, an estimated 481,000 drivers are using handheld devices such as smartphones. The Ad Council and the National Highway Traffic Safety Administration (NHTSA), in partnership with creative agency Pereira O’Dell, bring this bad habit to life to in a new PSA about texting and driving.Created pro bono by Pereira O’Dell, the latest iteration of the 'Stop the Texts. Stop the Wrecks.' campaign was warns against distracted driving by acknowledging society’s love of phones without shaming it. Instead, the campaign encourages positive, and cautious behavior behind the wheel that we can all achieve and reminds drivers to "Text and Whatever. Just don't text and drive.”The campaign depicts the daily life of one man who just can’t put his phone down. He stumbles through life with his eyes glued to his screen – making blunders along the way – until he gets behind the wheel and responsibly puts his phone aside. This winking creative approach acknowledges the powerful need many people feel to always keep an eye on their phone and concludes with a reminder to “text and whatever, just don’t text and drive.”The new creative work includes TV, radio, and social media assets. To date, the 'Stop the Texts. Stop the Wrecks.' campaign has received approximately $225m in donated media value.CreditsClient: National Highway Traffic Safety Administration (NHTSA)Director, Office of Consumer Information: Susan McMeenMarketing Specialist: Lori MillenClient: The Ad CouncilVP, Group Campaign Director: Dzu BuiCampaign Manager: Mary ZostAssistant Campaign Manager: Kennedy PatlanAgency: Pereira O’DellChief Creative Officer: Robert LambrechtsExecutive Creative Director: Jason ApaliskiCreative Director: Estefanio HoltzSenior Copywriter: Andre BittarCopywriter: Jonathan CarlArt Director: Rafaela TeixeiraVP of Production: Jeff FerroSenior Producer: Brian StanleyDirector of Project Management: Lindsey AndersonDirector of Business Affairs: Camara PriceGroup Brand Director: Natalie NymarkBrand Supervisor: Kevin JohnBrand Manager: Morgan TheisDirector of Communications: Molly ParsleySenior Brand Strategist: Beth WindheuserProduction Company: FurlinedDirector: Ted PaulySenior Executive Producer: David ThorneExecutive Producer: Jay WakefieldProducer: Leah AllinaDirector of Photography: David DevlinEditorial & Finish: BarrelHouseEditor: Mitchell HunterFlame Artist: Matt TrivanProducers: Josh Diaz, Justine MarColor: Company 3Colorist: Dave HusseyProducer: Gabriel WakemanSound Design & Mix: One UnionEngineer: Joaby DealExecutive Producer: Vickie SornslipFeatured Song: “Never Gonna Let You Go” by Michael Miglio Music Supervisor: Tiffany Anders