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    Rising微电影广告营销案例

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    案例简介:写一个关于电影中发生的事情的简短总结 在美国近代史上最分裂的时期之一,一部长达11分钟的电影《瑞星》讲述了一个穆斯林家庭和他们多元化的邻居聚在一起度过美国不断上升的洪水和偏见的故事。根据真实事件,这部电影问道: “为什么要让我们走到一起需要一场灾难?” 陪审团的文化/背景信息 Rising的灵感来自德克萨斯州的哈维飓风和佛罗里达州的迈克尔飓风之后进行的研究。其中包括对直接受到灾难影响的不同性别,种族,宗教,年龄,性取向,能力和政治敏感性的人进行的500次采访。出现了一种见解: 灾难对人们具有深刻的统一作用。 Rising是基于这样的观察,即大自然最坏的一面可以带出人性中最好的一面。根据真实的故事,这部电影显示,尽管像飓风这样的自然灾害具有破坏性,但却冲走了偏见,并经常导致人们毫不犹豫地加紧帮助那些他们不认识的人-在某些情况下会受到偏见。 为了确保准确性 (和现场安全性),我们咨询了一群急救人员,他们在最近的飓风中帮助挽救了生命。

    上升

    案例简介:Write a short summary of what happens in the film During one of the most divisive periods in recent US history, Rising, an 11-minute film, told the story of a Muslim family and their diverse neighbors coming together to survive rising floodwaters and bias in America. Based on true events, the film asked: “Why does it take a disaster to bring us together?” Cultural/Context information for the jury Rising was inspired by research conducted after Hurricane Harvey in Texas and Hurricane Michael in Florida. It included 500 interviews of people of different gender, race, religion, age, sexual orientation, abilities and political sensibilities who had been directly affected by a catastrophe. An insight emerged: catastrophes have a profoundly unifying effect on people. Rising is based on this observation that the worst of Mother Nature can bring out the best in human nature. Based on true stories, the film shows that while devastating, natural disasters like hurricanes wash away prejudices and often result in people stepping up, without hesitation, to help those they don’t know - and in some cases are prejudiced against. To ensure accuracy (and safety on set) we consulted with a crew of first responders who helped save lives during recent hurricanes.

    Rising

    案例简介:写一个关于电影中发生的事情的简短总结 在美国近代史上最分裂的时期之一,一部长达11分钟的电影《瑞星》讲述了一个穆斯林家庭和他们多元化的邻居聚在一起度过美国不断上升的洪水和偏见的故事。根据真实事件,这部电影问道: “为什么要让我们走到一起需要一场灾难?” 陪审团的文化/背景信息 Rising的灵感来自德克萨斯州的哈维飓风和佛罗里达州的迈克尔飓风之后进行的研究。其中包括对直接受到灾难影响的不同性别,种族,宗教,年龄,性取向,能力和政治敏感性的人进行的500次采访。出现了一种见解: 灾难对人们具有深刻的统一作用。 Rising是基于这样的观察,即大自然最坏的一面可以带出人性中最好的一面。根据真实的故事,这部电影显示,尽管像飓风这样的自然灾害具有破坏性,但却冲走了偏见,并经常导致人们毫不犹豫地加紧帮助那些他们不认识的人-在某些情况下会受到偏见。 为了确保准确性 (和现场安全性),我们咨询了一群急救人员,他们在最近的飓风中帮助挽救了生命。

    Rising

    案例简介:Write a short summary of what happens in the film During one of the most divisive periods in recent US history, Rising, an 11-minute film, told the story of a Muslim family and their diverse neighbors coming together to survive rising floodwaters and bias in America. Based on true events, the film asked: “Why does it take a disaster to bring us together?” Cultural/Context information for the jury Rising was inspired by research conducted after Hurricane Harvey in Texas and Hurricane Michael in Florida. It included 500 interviews of people of different gender, race, religion, age, sexual orientation, abilities and political sensibilities who had been directly affected by a catastrophe. An insight emerged: catastrophes have a profoundly unifying effect on people. Rising is based on this observation that the worst of Mother Nature can bring out the best in human nature. Based on true stories, the film shows that while devastating, natural disasters like hurricanes wash away prejudices and often result in people stepping up, without hesitation, to help those they don’t know - and in some cases are prejudiced against. To ensure accuracy (and safety on set) we consulted with a crew of first responders who helped save lives during recent hurricanes.

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    广告公司: R/GA (美国 纽约) 制作公司: Great Guns , R/GA

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