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广告委员会: 由佩雷拉·奥德尔 (Pereira O'Dell) 决定
案例简介:
广告委员会: 由佩雷拉·奥德尔 (Pereira O'Dell) 决定
案例简介:
Ad Council: It's Up To You by Pereira O'Dell
案例简介:
Ad Council: It's Up To You by Pereira O'Dell
案例简介:
广告委员会: 由佩雷拉·奥德尔 (Pereira O'Dell) 决定
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Ad Council: It's Up To You by Pereira O'Dell
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The Ad Council and Covid Collaborative have revealed the ‘It’s Up To You’ campaigns to educate millions of Americans about Covid-19 vaccines.Major brands, media companies, community-based organizations, faith leaders and other trusted messengers are featured in order to extend reach of message across all channels, with a focus on Black and Hispanic communities, who have been hit hardest by the pandemic.Created in close partnership with the Centers for Disease Control and Prevention (CDC), ensuring all 'It’s Up To You' messaging is rigorously vetted and backed by science, the campaigns urge audiences to visit GetVaccineAnswers.org (DeTiDepende.org in Spanish) to get the latest information about Covid-19 vaccines, with the ultimate goal of helping the public feel confident and prepared to get vaccinated once a vaccine is available to them.
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