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史努比狗狗的可吸烟书
案例简介：描述活动/条目 没有值得一提的法规或限制。 结果 2012年1月，说唱歌手史努比 · 道格因持有大麻在得克萨斯州被捕。可能是形象问题的是推广史努比卷纸品牌的机会。介绍滚动词，Snoop Dogg 的可吸烟歌曲，旨在宣传 Snoop 的滚动论文品牌。每一页都是一张真正的卷纸，上面写着史努比最伟大的作品之一，用无毒墨水。滚动词汇书籍是限量版系列的一部分，在科切拉音乐节等特别活动中作为赠品分发。 我们在 YouTube 上发布了一段视频，史努比狗狗解释了他的新书。视频立即大受欢迎。然后，媒体和人们开始围绕着这本书和窥探狗狗的滚动报纸。 这个故事引起了主要媒体的关注，从美国广播公司到时代杂志。这个故事在 10 天内平均每分钟发一条推特。产品纷纷下架。Smokable songbook 的推出使 Snoop 的滚动论文不仅仅是一种产品。这使他们成为一个全球性的挑衅行为。
史努比狗狗的可吸烟书
案例简介：Describe the campaign/entry No regulations or restrictions worth mentioning. Results In January 2012, rapper Snoop Dogg was arrested in Texas with possession of marijuana. What could have been an image problem became an opportunity to promote Snoop’s brand of rolling papers. Introducing Rolling Words, Snoop Dogg's smokable songbook, created to advertise Snoop's rolling papers brand. Each page is an actual rolling paper with one of Snoop’s greatest hits written on it, in non-toxic ink. Rolling Words books were part of a limited-edition series and were handed out as giveaways at special events like Coachella Music Festival. We posted a video on YouTube with Snoop Dogg explaining his new book. Video was an immediate hit. Then the press and the people started buzzing around the book and Snoop Dogg's rolling papers. The story gained major media attention, ranging from ABC to Time Magazine. The story had an average of 1 tweet per minute during 10 days. Products flew off the shelves. The launch of the smokable songbook made Snoop's rolling papers more than a product. It made them a global act of defiance.
SNOOP DOGG'S SMOKABLE BOOK
案例简介：描述活动/条目 没有值得一提的法规或限制。 结果 2012年1月，说唱歌手史努比 · 道格因持有大麻在得克萨斯州被捕。可能是形象问题的是推广史努比卷纸品牌的机会。介绍滚动词，Snoop Dogg 的可吸烟歌曲，旨在宣传 Snoop 的滚动论文品牌。每一页都是一张真正的卷纸，上面写着史努比最伟大的作品之一，用无毒墨水。滚动词汇书籍是限量版系列的一部分，在科切拉音乐节等特别活动中作为赠品分发。 我们在 YouTube 上发布了一段视频，史努比狗狗解释了他的新书。视频立即大受欢迎。然后，媒体和人们开始围绕着这本书和窥探狗狗的滚动报纸。 这个故事引起了主要媒体的关注，从美国广播公司到时代杂志。这个故事在 10 天内平均每分钟发一条推特。产品纷纷下架。Smokable songbook 的推出使 Snoop 的滚动论文不仅仅是一种产品。这使他们成为一个全球性的挑衅行为。
SNOOP DOGG'S SMOKABLE BOOK
案例简介：Describe the campaign/entry No regulations or restrictions worth mentioning. Results In January 2012, rapper Snoop Dogg was arrested in Texas with possession of marijuana. What could have been an image problem became an opportunity to promote Snoop’s brand of rolling papers. Introducing Rolling Words, Snoop Dogg's smokable songbook, created to advertise Snoop's rolling papers brand. Each page is an actual rolling paper with one of Snoop’s greatest hits written on it, in non-toxic ink. Rolling Words books were part of a limited-edition series and were handed out as giveaways at special events like Coachella Music Festival. We posted a video on YouTube with Snoop Dogg explaining his new book. Video was an immediate hit. Then the press and the people started buzzing around the book and Snoop Dogg's rolling papers. The story gained major media attention, ranging from ABC to Time Magazine. The story had an average of 1 tweet per minute during 10 days. Products flew off the shelves. The launch of the smokable songbook made Snoop's rolling papers more than a product. It made them a global act of defiance.
史努比狗狗的可吸烟书
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SNOOP DOGG'S SMOKABLE BOOK
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基本信息
- 广告战役： #Snoop Dogg-推广与活动-8844#
- 广告品牌： Snoop Dogg
- 发布日期： 2000
- 行业领域： 香烟 , 烟酒/送礼 , 饮食/特产
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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