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如果你感觉不同，你驾驶不同
案例简介：独立创意机构Madwell与广告委员会和美国运输部的国家公路交通安全管理局 (NHTSA) 合作，推出了psa，旨在使大麻使用者在开车和开车前三思而后行。这项工作是NHTSA和广告委员会的毒品受损驾驶预防运动的一部分，该运动于2019年春季启动，以解决这一紧迫的交通安全问题，随着越来越多的州将大麻的销售和使用合法化，这一问题变得越来越重要。研究表明，年轻人不认为食用大麻会影响他们的驾驶。因此，这项运动的挑战是对这一长期存在的主张产生怀疑，同时考虑到年轻的男性目标相信他们的经验而不是专家，特别是当涉及到像大麻使用这样两极分化的事情时，并且对被告知该怎么做具有很高的抵抗力。由美国Madwell为广告委员会制作的电影广告，类别包括: 健康，公共利益，非政府组织。
如果你感觉不同，你驾驶不同
案例简介：Independent creative agency Madwell teamed up with The Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) to launch PSAs that aim to get marijuana users to think twice before getting behind the wheel and driving while high. The work is part of NHTSA and The Ad Council’s Drug-Impaired Driving Prevention campaign, which launched in spring 2019 to address this pressing traffic safety issue, which is growing increasingly important as more states legalize the sale and usage of marijuana. Research indicates that young men do not believe consuming marijuana has an effect on their driving. Thus, the challenge for this campaign is to create doubt in this long-standing claim, while taking into account that the young male target trusts their experiences over experts, especially when it comes to something as polarizing as marijuana usage, and is highly resistant to being told what to do. Film advertisement created by Madwell, United States for The Ad Council, within the categories: Health, Public Interest, NGO.
If You Feel Different, You Drive Different
案例简介：独立创意机构Madwell与广告委员会和美国运输部的国家公路交通安全管理局 (NHTSA) 合作，推出了psa，旨在使大麻使用者在开车和开车前三思而后行。这项工作是NHTSA和广告委员会的毒品受损驾驶预防运动的一部分，该运动于2019年春季启动，以解决这一紧迫的交通安全问题，随着越来越多的州将大麻的销售和使用合法化，这一问题变得越来越重要。研究表明，年轻人不认为食用大麻会影响他们的驾驶。因此，这项运动的挑战是对这一长期存在的主张产生怀疑，同时考虑到年轻的男性目标相信他们的经验而不是专家，特别是当涉及到像大麻使用这样两极分化的事情时，并且对被告知该怎么做具有很高的抵抗力。由美国Madwell为广告委员会制作的电影广告，类别包括: 健康，公共利益，非政府组织。
If You Feel Different, You Drive Different
案例简介：Independent creative agency Madwell teamed up with The Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) to launch PSAs that aim to get marijuana users to think twice before getting behind the wheel and driving while high. The work is part of NHTSA and The Ad Council’s Drug-Impaired Driving Prevention campaign, which launched in spring 2019 to address this pressing traffic safety issue, which is growing increasingly important as more states legalize the sale and usage of marijuana. Research indicates that young men do not believe consuming marijuana has an effect on their driving. Thus, the challenge for this campaign is to create doubt in this long-standing claim, while taking into account that the young male target trusts their experiences over experts, especially when it comes to something as polarizing as marijuana usage, and is highly resistant to being told what to do. Film advertisement created by Madwell, United States for The Ad Council, within the categories: Health, Public Interest, NGO.
如果你感觉不同，你驾驶不同
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If You Feel Different, You Drive Different
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