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未找到404存储
案例简介：对数字或环境执行或活动中发生的情况进行简短总结。 “404” 是用户在遇到断开或死链接时看到的可怕错误代码。为了将404信息从数字世界带入现实世界，店面完全用蓝色包裹，并带有大标题: “未找到404商店”。 店面上的消息表明了404错误消息与我们需要传达的想法之间的联系。除了表达 “找不到404商店” 的信息外，店面还吸引了人们可以在全国各地的城市面前摆姿势的 “Insta墙”。 陪审团的文化/背景信息 “404” 错误代码是互联网上最容易识别 (和令人沮丧) 的页面之一。它表示您尝试访问的页面根本不存在。 解释这项工作如何创新地使用户外媒体。 作为一种全数字电话服务，在混乱 (和备受诟病) 的行业中争取知名度，Visible设计了独特的、引人注目的体验，与潜在成员建立了更深层次的关系。 Visible的非传统OOH激活，404商店未找到，传达了品牌的核心价值主张之一: 通过没有实体商店及其运营产生的成本，Visible能够保持低成本和流程简单。通过在完全蓝色的店面上发布 “404” 消息，激活和消息传递帮助Visible将一种数字语言带入了现实世界。 店面也被故意设计成诱人的 “Insta墙”，吸引路人，并自然地鼓励他们拍照并通过社交媒体分享。
未找到404存储
案例简介：Write a short summary of what happens in the digital or ambient execution or campaign. “404" is the dreaded error code users see when they run into a broken or dead link. To bring the 404 message from the digital world into the physical world, storefronts were wrapped completely in blue with a large headline: “404 Store Not Found.” The messaging on the storefront indicated the connection between the 404 error message and the idea we needed to get across. In addition to expressing the 404 Store Not Found message, the storefronts were enticing “Insta-walls” that people could pose in front of in cities across the country. Cultural/Context information for the jury The “404” error code is one of the most recognizable (and frustrating) pages on the internet. It indicates that the page you’ve attempted to access simply doesn’t exist. Explain how the work innovatively used the outdoor medium. As an all-digital phone service fighting for awareness in a cluttered (and much-maligned) industry, Visible has designed unique, eye-catching experiences that build deeper relationships with potential members. Visible’s non-traditional OOH activation, 404 Store Not Found, communicated one of the brand’s core value propositions: by not having physical stores and the costs incurred by their operation, Visible is able to keep costs low and processes simple. With the “404” message on entirely blued-out storefronts, the activation and messaging helped Visible bring a piece of digital language into the physical world. The storefronts were also intentionally designed to be enticing “Insta-walls,” drawing passersby in and naturally encouraging them to take photos and share them via social media.
404 Store Not Found
案例简介：对数字或环境执行或活动中发生的情况进行简短总结。 “404” 是用户在遇到断开或死链接时看到的可怕错误代码。为了将404信息从数字世界带入现实世界，店面完全用蓝色包裹，并带有大标题: “未找到404商店”。 店面上的消息表明了404错误消息与我们需要传达的想法之间的联系。除了表达 “找不到404商店” 的信息外，店面还吸引了人们可以在全国各地的城市面前摆姿势的 “Insta墙”。 陪审团的文化/背景信息 “404” 错误代码是互联网上最容易识别 (和令人沮丧) 的页面之一。它表示您尝试访问的页面根本不存在。 解释这项工作如何创新地使用户外媒体。 作为一种全数字电话服务，在混乱 (和备受诟病) 的行业中争取知名度，Visible设计了独特的、引人注目的体验，与潜在成员建立了更深层次的关系。 Visible的非传统OOH激活，404商店未找到，传达了品牌的核心价值主张之一: 通过没有实体商店及其运营产生的成本，Visible能够保持低成本和流程简单。通过在完全蓝色的店面上发布 “404” 消息，激活和消息传递帮助Visible将一种数字语言带入了现实世界。 店面也被故意设计成诱人的 “Insta墙”，吸引路人，并自然地鼓励他们拍照并通过社交媒体分享。
404 Store Not Found
案例简介：Write a short summary of what happens in the digital or ambient execution or campaign. “404" is the dreaded error code users see when they run into a broken or dead link. To bring the 404 message from the digital world into the physical world, storefronts were wrapped completely in blue with a large headline: “404 Store Not Found.” The messaging on the storefront indicated the connection between the 404 error message and the idea we needed to get across. In addition to expressing the 404 Store Not Found message, the storefronts were enticing “Insta-walls” that people could pose in front of in cities across the country. Cultural/Context information for the jury The “404” error code is one of the most recognizable (and frustrating) pages on the internet. It indicates that the page you’ve attempted to access simply doesn’t exist. Explain how the work innovatively used the outdoor medium. As an all-digital phone service fighting for awareness in a cluttered (and much-maligned) industry, Visible has designed unique, eye-catching experiences that build deeper relationships with potential members. Visible’s non-traditional OOH activation, 404 Store Not Found, communicated one of the brand’s core value propositions: by not having physical stores and the costs incurred by their operation, Visible is able to keep costs low and processes simple. With the “404” message on entirely blued-out storefronts, the activation and messaging helped Visible bring a piece of digital language into the physical world. The storefronts were also intentionally designed to be enticing “Insta-walls,” drawing passersby in and naturally encouraging them to take photos and share them via social media.
未找到404存储
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404 Store Not Found
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