本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
404商店未找到
案例简介：写一个简短的摘要，说明数字或环境执行或市场活动中发生的情况。 “404” 是用户在遇到断开或死链接时看到的可怕错误代码。为了将数字世界的404信息带入物理世界，店面完全用蓝色包裹，上面有一个大标题: “404 Store Not Found”。 店面上的消息传递表明了404错误消息与我们需要传达的想法之间的联系。除了表达404 Store Not Found的信息外，这些店面还吸引了人们在全国各地城市面前摆出的 “Insta墙”。 陪审团的文化/背景信息 “404” 错误代码是互联网上最可识别 (和令人沮丧) 的页面之一。它表明您试图访问的页面根本不存在。 解释作品如何创新地使用室外介质。 作为一种全数字电话服务，在一个杂乱 (且备受恶搞) 的行业中，Visible设计了独特的、引人注目的体验，与潜在成员建立更深层次的关系。 Visible的非传统OOH激活，404 Store Not Found，传达了品牌的核心价值主张之一: 通过没有实体店及其运营所产生的成本，Visible能够保持低成本和流程简单。随着 “404” 消息在完全蓝化的店面上发布，激活和消息帮助Visible将一种数字语言带入了物理世界。 店面也被故意设计成诱人的 “Insta-墙”，吸引路人进来，自然鼓励他们拍照并通过社交媒体分享。
404商店未找到
案例简介：Write a short summary of what happens in the digital or ambient execution or campaign. “404" is the dreaded error code users see when they run into a broken or dead link. To bring the 404 message from the digital world into the physical world, storefronts were wrapped completely in blue with a large headline: “404 Store Not Found.” The messaging on the storefront indicated the connection between the 404 error message and the idea we needed to get across. In addition to expressing the 404 Store Not Found message, the storefronts were enticing “Insta-walls” that people could pose in front of in cities across the country. Cultural/Context information for the jury The “404” error code is one of the most recognizable (and frustrating) pages on the internet. It indicates that the page you’ve attempted to access simply doesn’t exist. Explain how the work innovatively used the outdoor medium. As an all-digital phone service fighting for awareness in a cluttered (and much-maligned) industry, Visible has designed unique, eye-catching experiences that build deeper relationships with potential members. Visible’s non-traditional OOH activation, 404 Store Not Found, communicated one of the brand’s core value propositions: by not having physical stores and the costs incurred by their operation, Visible is able to keep costs low and processes simple. With the “404” message on entirely blued-out storefronts, the activation and messaging helped Visible bring a piece of digital language into the physical world. The storefronts were also intentionally designed to be enticing “Insta-walls,” drawing passersby in and naturally encouraging them to take photos and share them via social media.
404 Store Not Found
案例简介：写一个简短的摘要，说明数字或环境执行或市场活动中发生的情况。 “404” 是用户在遇到断开或死链接时看到的可怕错误代码。为了将数字世界的404信息带入物理世界，店面完全用蓝色包裹，上面有一个大标题: “404 Store Not Found”。 店面上的消息传递表明了404错误消息与我们需要传达的想法之间的联系。除了表达404 Store Not Found的信息外，这些店面还吸引了人们在全国各地城市面前摆出的 “Insta墙”。 陪审团的文化/背景信息 “404” 错误代码是互联网上最可识别 (和令人沮丧) 的页面之一。它表明您试图访问的页面根本不存在。 解释作品如何创新地使用室外介质。 作为一种全数字电话服务，在一个杂乱 (且备受恶搞) 的行业中，Visible设计了独特的、引人注目的体验，与潜在成员建立更深层次的关系。 Visible的非传统OOH激活，404 Store Not Found，传达了品牌的核心价值主张之一: 通过没有实体店及其运营所产生的成本，Visible能够保持低成本和流程简单。随着 “404” 消息在完全蓝化的店面上发布，激活和消息帮助Visible将一种数字语言带入了物理世界。 店面也被故意设计成诱人的 “Insta-墙”，吸引路人进来，自然鼓励他们拍照并通过社交媒体分享。
404 Store Not Found
案例简介：Write a short summary of what happens in the digital or ambient execution or campaign. “404" is the dreaded error code users see when they run into a broken or dead link. To bring the 404 message from the digital world into the physical world, storefronts were wrapped completely in blue with a large headline: “404 Store Not Found.” The messaging on the storefront indicated the connection between the 404 error message and the idea we needed to get across. In addition to expressing the 404 Store Not Found message, the storefronts were enticing “Insta-walls” that people could pose in front of in cities across the country. Cultural/Context information for the jury The “404” error code is one of the most recognizable (and frustrating) pages on the internet. It indicates that the page you’ve attempted to access simply doesn’t exist. Explain how the work innovatively used the outdoor medium. As an all-digital phone service fighting for awareness in a cluttered (and much-maligned) industry, Visible has designed unique, eye-catching experiences that build deeper relationships with potential members. Visible’s non-traditional OOH activation, 404 Store Not Found, communicated one of the brand’s core value propositions: by not having physical stores and the costs incurred by their operation, Visible is able to keep costs low and processes simple. With the “404” message on entirely blued-out storefronts, the activation and messaging helped Visible bring a piece of digital language into the physical world. The storefronts were also intentionally designed to be enticing “Insta-walls,” drawing passersby in and naturally encouraging them to take photos and share them via social media.
404商店未找到
暂无简介
404 Store Not Found
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
