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    LEXUS: Tori 500短视频广告营销案例

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    雷克萨斯: 托里 500

    案例简介:维克-雷克萨斯托里-500 洛杉矶,加州 2012年2月16日: 总部位于洛杉矶的推荐媒体总监维克 · 胡伯与 TeamOne 联手,对新 3:40 网络电影《雷克萨斯与体育》中 2012 体育画报泳装版的推出表示全力敬意插图呈现 “tori 500”。网络电影的 “制作” 以摊铺机的诱人泳装镜头为特色,并放置在赛道上。专业赛车车手斯科特 · 普瑞特和特技车手格雷格 · 特雷西的技能受到了考验,他们正在竞争,看看他们是否真的能在《所有》中驾驶这款运动插图泳装模型的曲线 -新 2013 雷克萨斯 GS。联合品牌的活动还包括一份四页的《体育画报》泳装版,今天在看台上,两款新的 iPhone 和 iPad 应用程序,可在线下载, 这允许用户在摊铺机的照片中超级添加自己。 为了执行 1 ”到 100 '的比例,Huber 和他的制作团队在南加州搜索,寻找一个充足的位置来容纳摊铺机的放大曲线。该团队精心计划,在空中轨道拍摄的泳装照片上实现最准确的照明。胡伯利用他丰富的汽车经验,以最大的速度和精度捕捉在赛道上撕裂的专家司机。导演维克 · 胡伯说,“看到这场运动将涵盖多少平台是非常令人兴奋的: 印刷、网络、 iPhone。在一天之内,我们能够提供的资产将连接到广泛的观众,可能永远不会达到。” 这部网络电影以摊铺机和时尚摄影师比约恩 · 约奥斯的照片开拍, 谁仔细调整超模的身体运动,以允许最大可能的身体角度被创建到雷克萨斯赛道。我们跳到赛道的现场,在那里,生产团队正在用细致的测量和白色的街道油漆来准备缩放的赛道。竞争对手到达赛道,双方都希望最精确地导航摊铺机缩放身体的曲折,以便与 SI model 一起赢得胜利。职业赛车车手 Pruett 以 0:35 40 秒的时间将特技车手 Tracy 挤出了 0.36 秒。为了纪念这次胜利,摊铺机和 Pruett 一起坐在乘客座位上,兴奋地尖叫着,她绕着自己的身体前进。这部电影以超级结尾,“现在轮到你了。下载适用于 iPhone 和 iPad 的 Tori 500 应用程序,”以及应用程序的图像。 对处理高辛烷值汽车项目并不陌生,胡伯最近还在格莱美奖上播出的 Spark44 中拍摄了一幅令人惊叹的《玩中的捷豹》。 关于推荐媒体 推荐媒体是一个商业和替代媒体资源,致力于支持全球最优秀的电影制作人和数字艺术家。我们总部位于洛杉矶的公司是由三名高管组成的,他们在推出和推广该行业一些最著名的人才方面有着杰出的记录。Stephen Dickstein 、 Phillip Detchmendy 和 Jeff Rohrer,以及他们的团队,以创造性的职业发展、客户服务和生产管理技能为核心,合作生产获奖产品, 国际公认的创造性和有意义的工作。不管媒体纪律如何,每个与推荐相关的人都致力于制作卓越的项目并提供令人满意的体验。

    雷克萨斯: 托里 500

    案例简介:Vic - Lexus Tori - 500 Los Angeles, CA February 16, 2012: Los Angeles-based Recommended Media director Vic Huber teams up with TeamOne to pay a full-throttle homage to the launch of the 2012 Sports Illustrated Swimsuit Edition in the new 3:40 web film “Lexus & Sports Illustrated Present the ‘Tori 500’”. The “making of” web film features a seductive swimwear shot of Paver augmented and placed onto a racetrack. The skills of professional racecar driver Scott Pruett and stunt driver Greg Tracy are put to the test as they compete to see if they can literally drive around the curves of this Sports Illustrated swimsuit model in the all-new 2013 Lexus GS. The co-branded campaign also includes a four-page centerfold in the Sports Illustrated Swimsuit Edition, on stands today, two new iPhone and iPad apps, available for download online, that allow users to super-impose themselv es into a photo with Paver. To execute the 1” to 100’ scale, Huber and his production team scoured Southern California to find an ample location to house Paver’s amplified curves. The team planned carefully to achieve the most accurate lighting for the placement of the swimsuit photo on the aerial track shot. Huber leveraged his extensive auto experience to capture the expert drivers tearing through the track with utmost speed and precision. Says director Vic Huber, “It was very exciting to see how many platforms were going to be covered in this campaign: print, web, iPhone. In one day, we were able to provide assets that will connect to a wide ranging audience that may never have otherwise been reached.” The web film opens on a photo shoot with Paver and fashion photographer Bjorn Iooss, who carefully tweaks the body movements of the supermodel to allow for the maximum possible body angles to be created into the Lexus racetrack. We jump to the site of the track, where the production team is prepping the scaled track with meticulous measurements and white street paint. The competing drivers arrive at the track, both hoping to most precisely navigate the twists and turns of Paver’s scaled body in order to win a victory lap with the SI model herself. Pro racecar driver Pruett edges out stunt driver Tracy by .36 seconds with a time of 0:35.40. Honoring the win, Paver hops in the passenger seat with Pruett, squealing in excitement as she goes along for the ride around her own body. The film closes with the super, “Now it’s your turn. Download the Tori 500 app for iPhone and iPad,” alongside images of the apps. No stranger to tackling high-octane auto projects, Huber also recently shot a stunning :60 “Jaguar At Play” out of Spark44 that aired on the Grammy Awards. About Recommended Media Recommended Media is a commercial and alternative media resource dedicated to supporting the finest filmmakers and digital artists worldwide. Our Los Angeles based company was created through the amalgam of three executives with distinguished track records for launching and promoting some of the industry’s most celebrated talent. With creative career development, client services and production management skills at the heart of their efforts, Stephen Dickstein, Phillip Detchmendy and Jeff Rohrer, along with their teams, collaborate to produce award-winning, internationally recognized creative and meaningful work. Regardless of the media discipline, each and every person associated with Recommended is committed to making exceptional projects and providing gratifying experiences.

    LEXUS: Tori 500

    案例简介:维克-雷克萨斯托里-500 洛杉矶,加州 2012年2月16日: 总部位于洛杉矶的推荐媒体总监维克 · 胡伯与 TeamOne 联手,对新 3:40 网络电影《雷克萨斯与体育》中 2012 体育画报泳装版的推出表示全力敬意插图呈现 “tori 500”。网络电影的 “制作” 以摊铺机的诱人泳装镜头为特色,并放置在赛道上。专业赛车车手斯科特 · 普瑞特和特技车手格雷格 · 特雷西的技能受到了考验,他们正在竞争,看看他们是否真的能在《所有》中驾驶这款运动插图泳装模型的曲线 -新 2013 雷克萨斯 GS。联合品牌的活动还包括一份四页的《体育画报》泳装版,今天在看台上,两款新的 iPhone 和 iPad 应用程序,可在线下载, 这允许用户在摊铺机的照片中超级添加自己。 为了执行 1 ”到 100 '的比例,Huber 和他的制作团队在南加州搜索,寻找一个充足的位置来容纳摊铺机的放大曲线。该团队精心计划,在空中轨道拍摄的泳装照片上实现最准确的照明。胡伯利用他丰富的汽车经验,以最大的速度和精度捕捉在赛道上撕裂的专家司机。导演维克 · 胡伯说,“看到这场运动将涵盖多少平台是非常令人兴奋的: 印刷、网络、 iPhone。在一天之内,我们能够提供的资产将连接到广泛的观众,可能永远不会达到。” 这部网络电影以摊铺机和时尚摄影师比约恩 · 约奥斯的照片开拍, 谁仔细调整超模的身体运动,以允许最大可能的身体角度被创建到雷克萨斯赛道。我们跳到赛道的现场,在那里,生产团队正在用细致的测量和白色的街道油漆来准备缩放的赛道。竞争对手到达赛道,双方都希望最精确地导航摊铺机缩放身体的曲折,以便与 SI model 一起赢得胜利。职业赛车车手 Pruett 以 0:35 40 秒的时间将特技车手 Tracy 挤出了 0.36 秒。为了纪念这次胜利,摊铺机和 Pruett 一起坐在乘客座位上,兴奋地尖叫着,她绕着自己的身体前进。这部电影以超级结尾,“现在轮到你了。下载适用于 iPhone 和 iPad 的 Tori 500 应用程序,”以及应用程序的图像。 对处理高辛烷值汽车项目并不陌生,胡伯最近还在格莱美奖上播出的 Spark44 中拍摄了一幅令人惊叹的《玩中的捷豹》。 关于推荐媒体 推荐媒体是一个商业和替代媒体资源,致力于支持全球最优秀的电影制作人和数字艺术家。我们总部位于洛杉矶的公司是由三名高管组成的,他们在推出和推广该行业一些最著名的人才方面有着杰出的记录。Stephen Dickstein 、 Phillip Detchmendy 和 Jeff Rohrer,以及他们的团队,以创造性的职业发展、客户服务和生产管理技能为核心,合作生产获奖产品, 国际公认的创造性和有意义的工作。不管媒体纪律如何,每个与推荐相关的人都致力于制作卓越的项目并提供令人满意的体验。

    LEXUS: Tori 500

    案例简介:Vic - Lexus Tori - 500 Los Angeles, CA February 16, 2012: Los Angeles-based Recommended Media director Vic Huber teams up with TeamOne to pay a full-throttle homage to the launch of the 2012 Sports Illustrated Swimsuit Edition in the new 3:40 web film “Lexus & Sports Illustrated Present the ‘Tori 500’”. The “making of” web film features a seductive swimwear shot of Paver augmented and placed onto a racetrack. The skills of professional racecar driver Scott Pruett and stunt driver Greg Tracy are put to the test as they compete to see if they can literally drive around the curves of this Sports Illustrated swimsuit model in the all-new 2013 Lexus GS. The co-branded campaign also includes a four-page centerfold in the Sports Illustrated Swimsuit Edition, on stands today, two new iPhone and iPad apps, available for download online, that allow users to super-impose themselv es into a photo with Paver. To execute the 1” to 100’ scale, Huber and his production team scoured Southern California to find an ample location to house Paver’s amplified curves. The team planned carefully to achieve the most accurate lighting for the placement of the swimsuit photo on the aerial track shot. Huber leveraged his extensive auto experience to capture the expert drivers tearing through the track with utmost speed and precision. Says director Vic Huber, “It was very exciting to see how many platforms were going to be covered in this campaign: print, web, iPhone. In one day, we were able to provide assets that will connect to a wide ranging audience that may never have otherwise been reached.” The web film opens on a photo shoot with Paver and fashion photographer Bjorn Iooss, who carefully tweaks the body movements of the supermodel to allow for the maximum possible body angles to be created into the Lexus racetrack. We jump to the site of the track, where the production team is prepping the scaled track with meticulous measurements and white street paint. The competing drivers arrive at the track, both hoping to most precisely navigate the twists and turns of Paver’s scaled body in order to win a victory lap with the SI model herself. Pro racecar driver Pruett edges out stunt driver Tracy by .36 seconds with a time of 0:35.40. Honoring the win, Paver hops in the passenger seat with Pruett, squealing in excitement as she goes along for the ride around her own body. The film closes with the super, “Now it’s your turn. Download the Tori 500 app for iPhone and iPad,” alongside images of the apps. No stranger to tackling high-octane auto projects, Huber also recently shot a stunning :60 “Jaguar At Play” out of Spark44 that aired on the Grammy Awards. About Recommended Media Recommended Media is a commercial and alternative media resource dedicated to supporting the finest filmmakers and digital artists worldwide. Our Los Angeles based company was created through the amalgam of three executives with distinguished track records for launching and promoting some of the industry’s most celebrated talent. With creative career development, client services and production management skills at the heart of their efforts, Stephen Dickstein, Phillip Detchmendy and Jeff Rohrer, along with their teams, collaborate to produce award-winning, internationally recognized creative and meaningful work. Regardless of the media discipline, each and every person associated with Recommended is committed to making exceptional projects and providing gratifying experiences.

    雷克萨斯: 托里 500

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    LEXUS: Tori 500

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