Indian Motorcycle Ink|短视频|广告营销案例【ADGuider广告指南】

印度摩托车墨水

案例简介：印度摩托车，美国第一家摩托车公司，已经创造了世界上第一个纹身墨水组成的碳自由式越野摩托车图标凯里哈特的修改后的印度侦察流氓赛车。碳是从自行车上燃尽的 Hart 轮胎橡胶样本中仔细提取的。现在，铁杆印度摩托车拥护者和凯里 · 哈特的粉丝可以前所未有地与自由式越野摩托车传奇联系在一起，用这种注入哈特精疲力竭的稀有墨水纹身。哈特是墨水的第一个主题，他被纹上了他新生儿子的名字。哈特说: “我的儿子、我自己、我的摩托车 -- 我的整个家庭之间总会有一种联系。”。“成为第一个把摩托车纹在皮肤上的人很酷。” 哈特烧坏后的安全无菌墨水是由墨水制造先驱佛朗哥 · 维斯科维提取的。从 7月11日开始，它将专门用于加州森林湖的维斯科维梵蒂冈工作室，以及拉斯维加斯、奥兰多、尼亚加拉瀑布和纳什维尔的四家哈特和亨廷顿纹身店，直到它们用完, 墨水永远消失了。该活动由阳狮集团的高级和豪华品牌代理团队 One 发起, 包括与《墨水杂志》的合作，包括 7月/8月期的广告宣传，以及将在 indianmotorcycle.com/inked 和 YouTube 上主持的 90 秒电影 https://youtu.be/oitXwKcij-s 。 “自 1901 以来，印度摩托车一直是开拓者，在制造、赛车或其他传奇摩托车成就方面建立了广泛的“ 第一 ”, 这是印度人做以前从未做过的事情的另一个例子，”印度营销总监里德 · 威尔逊说。“印度摩托车墨水体现了我们领导而不是追随的价值，在其他人从未冒险过的地方开辟全新的道路。" 通过访问 tattoo 找到使用印度摩托车墨水的纹身艺术家

印度摩托车墨水

案例简介：Indian Motorcycle, America’s first motorcycle company, has created the world’s first tattoo ink composed of the carbon from freestyle motocross icon Carey Hart’s modified Indian Scout Hooligan racing bike. The carbon was carefully extracted from a sample of tire rubber obtained from a burnout Hart performed on the bike. Now die-hard Indian Motorcycle loyalists and Carey Hart fans can bond with the freestyle motocross legend like never before, getting their own tattoos using this rare ink infused with Hart’s burnout. Hart was the first subject for the ink, getting tattooed with his newborn son’s name. “There will always be a bond between my son, myself, my motorcycles — my whole family,” said Hart. “It’s pretty cool to be the first person who has their motorcycle tattooed in their skin.” The safe and sterile ink from Hart’s burnout was distilled by ink-making pioneer, Franco Vescovi of Nocturnal Ink. It will be used exclusively at Vescovi’s Vatican Studios in Lake Forest, CA and at four Hart & Huntington Tattoo shops in Las Vegas, Orlando, Niagara Falls and Nashville beginning July 11th until they run out, and the ink is gone forever. The campaign, created by Team One, Publicis Groupe's premium and luxury brand agency, includes a partnership with Inked Magazine including an advertorial spread in the July/August issue and a 90-second film that will be hosted on indianmotorcycle.com/inked and on YouTube https://youtu.be/oitXwKcij-s. “Since 1901, Indian Motorcycle has been a trailblazer, establishing a wide range of “firsts” in manufacturing, racing or other legendary motorcycling achievements, and this is another example of Indian doing something that’s never been done before,” said Reid Wilson, Director of Marketing for Indian. “Indian Motorcycle Ink embodies our value of leading, rather than following, to blaze entirely new trails where others have never ventured.” Find tattoo artists using Indian Motorcycle Ink by visiting indianmotorcycle.com/inked