BT has kicked off its 2020/21 season launch campaign with a television advert featuring a host of stellar football names, showcasing the breadth of content and flexibility available to customers on BT TV. The 'Unlimited Subs' campaign launches with a TV advert on 29 August during the FA Community Shield. The ad, created by BT’s advertising agency Saatchi & Saatchi, demonstrates the flexibility offered to BT TV customers and includes appearances from stars such as Marcus Rashford, Trent Alexander-Arnold, Gareth Bale, Carlo Ancelotti and a surprise cameo from Rebekah Vardy alongside husband Jamie. The advert investigates an alternative reality, where teams are permitted to make unlimited substitutions during matches and the chaos that might follow. CreditsCAMPAIGN TITLE: Unlimited Substitutions – BT TVCLIENT: BT – David Stratton, Ed Cracknell, Paul FellowsADVERTISING AGENCY: Saatchi & SaatchiCCO: Guillermo VegaCREATIVE DIRECTOR: Will JohnCOPYWRITER: Sam SimmondsART DIRECTOR: George CoyleDESIGNER: Nick Roberts, Emmet O’SheaPLANNER: Sam WiseBUSINESS LEAD: Fergus WaddellACCOUNT TEAM: Terri Turner, Iona Murray, Stefania BarryTV PRODUCERS: Charlotte Jude, Sam RobinsonCREATIVE PRODUCERS: Jess Nelson, Jeremy SharmanMEDIA BUYING AGENCY: EssencePRODUCTION COMPANY: Riff RaffDIRECTOR: Rich HallEDITOR / EDIT HOUSE: Ben Corfield at Stitch EditingPOST-PRODUCTION COMPANY / VFX: Black Kite StudiosAUDIO POST-PRODUCTION COMPANY: 750MPHEXPOSURE: Nationwide