BT Sport has today launched a new advertising campaign ahead of the new Premier League football season, showcasing the full range of top flight sport available across its channels. This season is set to be the best yet on BT Sport with all UEFA Champions League and UEFA Europa League matches exclusively on BT Sport, more FA Cup and women’s football, all of the rugby Heineken Cup and more boxing than ever before. The new season’s campaign will kick off with a TV advert that follows a sports-mad schoolgirl named Charlotte. The TV ad follows Charlotte throughout her day as she imagines taking on and getting the better of her favourite sports stars – all set to the Britpop anthem ‘Connection’ by Elastica. CreditsDavid Stratton- General Manager: BT Sport, TV and BroadbandJon Crownshaw- Head of Marketing, BT SportLauren Crozier- Senior Marketing Manager, BT SportTom Rowe- Marketing Manager, BT SportCreative Agency: AMV BBDOCreative Director: Alex Grieve and Adrian RossiCopywriter: Mike CroweArt Director: Rob MesseterAgency Planner: Joe SmithAgency Account Team: Nick Andrew- Board Account DirectorMatt Thomas- Account DirectorPatrick Bolton- Senior Account ManagerJack Farkas- Account ManagerDavid Oyedele- Account ExecutiveAgency Producer: James Robley- ProducerDeborah McCartney- Assistant ProducerMedia Agency: EssenceMedia Planner: Tom HarrisProduction Company: SonnyDirector: Fredrik BondProduction Co. Producer: Alicia RichardsPost-production Company: The MillBusiness Affairs: Cate Killen, Ashley McLeodAudio Post-production: 750 MPH