Just Eat's has kicked off its first-ever BT Sport sponsorship with a series of idents that replace football commentary for random musings about takeaway food. Bad lip reading is a YouTube sensation where clips are intentionally poorly lip-read for comedic effect. Jumping on the hype, McCann London has created six idents that will be rotated throughout the Premier League season and the Europa League on BT Sport. Hacking BT football moments and footage, instead of hearing commentators expertly analyse football, the pundits are dubbed over to talk about delicious takeaways. Through clever lipsyncs, the idents dig into the trivial nature of choosing, ordering and sharing takeaways. In one scene, a commentator seemingly proclaims "I've said it before, I'll say it again - I do not share my nuggets." In another one asks "can I have a kebab" then giggles gleefully as his co-presenter appears to add it to the order.Launching this weekend, the idents will run on broadcast and online across the entire football season.CreditsAdvertiser: Just EatStuart Eaton – Global Head of BrandMatt Bushby – UK Marketing DirectorFiona Bateman – Head of Campaign CommunicationsRosa Orchard – Senior Marketing ExecutivePhil Dudman - Global lead copywriterCreative Agency: McCann LondonAlexei Berwitz & Rob Webster – Creative DirectorsErik Uvhagen – Senior CreativeTommy Smith - Business DirectorEmma Reitman - Senior Account ManagerJoely Buxton-Smith – Account ManagerElisa Chami-Castaldi – Planing DirectorIpek Erel – Junior PlannerChloe Lockett – Project ManagerJade Sheppard – Creative DirectorRobert Doubal & Laurence Thomson- Co Presidents, Chief Creative OfficersProduction: Craft LondonAmos Usiskin - Executive ProducerIsaac Crutchley – EditorGiuseppe Hall & Will Frances – Audio EngineersPost Production: EnvyGreg White – EP/MD Saskia Delius – Post ProducerRichard Martin & Marcin Pawlik – Audio EngineersMartin Waller – Senior VFX Supervisor