Wonder Brand Refresh|海报/平面|广告营销案例【ADGuider广告指南】

神奇品牌刷新

案例简介：创意活动代理商Wonder今天展示了由Studio Output设计的新品牌更新。该项目展示了如何将现有的品牌标识转变为在数字平台上蓬勃发展。共同创造一种惊奇感-wonder是一家成立于2012年的独立创意活动机构。它曾与谷歌、耐克和安卓等领先品牌合作。尽管Wonder在科技行业中建立了牢固的地位，但随着其将投资组合和项目扩展到更具创造力的行业，Wonder看到了刷新其创意身份的机会。怀着进一步发展的雄心，Wonder不需要完全重塑品牌，而是寻求大胆的更新来反映这一新目标。适应数字世界-Wonder在看到其作品适应数字时代的Auto Trader和BBC Sport等品牌后，就接触了输出2018年。这里的挑战是建立一个新的设计系统，同时保持身份的各个方面对忠诚和成熟的客户群是可识别的。“Wonder有一个广受欢迎的标志，不需要改变，但更广泛的身份缺乏在创意市场上获得突破的能量和优势。Wonder的目的是帮助客户创造一种惊奇感，这需要通过其沟通来使其更加清晰。”Output的副创意总监Johanna Drewe说。Output通过创建一个设计系统，为从实体营销资产到代理网站的各种故事讲述建立强大而灵活的基础，从而刷新了品牌的成功。设置thrive-Output希望设计一种身份，使奇迹事件的外观和感觉栩栩如生。“数字体验必须公平对待奇迹作品的规模和天赋，以及它们的细节水平。我们需要一个具有个性、运动和工艺感的数字设计系统，“Drewe说。以现有徽标为基础，以 “进入另一个世界的窗口” 为概念，Output构建了一个新的品牌表达和灵活的视觉工具包。这是一种具有大胆而明亮的色彩，动态的图案和交互式元素的身份，这些元素会引起人们的兴趣。分层图形代表了Wonder的量身定制和可扩展的方法。Wonder创始人兼医学博士本·特纳 (Ben Turner) 表示: “我们长期以来一直认为，发现，洞察力和整体方法的力量是创造有意义且真实的体验的关键-我们的新身份完美地反映了这种创造性思维过程。”从今天起，新身份可以在Wonder的网站和数字频道上体验。

神奇品牌刷新

案例简介：Creative events agency Wonder reveals today its new brand refresh, designed by Studio Output. The project shows how an existing brand identity can be transformed to thrive across digital platforms. Creating a sense of wonder together - Wonder is an independent creative events agency founded in 2012. It has worked with leading brands such as Google, Nike and Android. Although firmly established within the tech industry, Wonder saw an opportunity to refresh its creative identity as it expanded its portfolio and projects into more creatively driven sectors. With ambitions to grow even further, Wonder didn’t need a complete rebrand, but sought a bold refresh to reflect this new purpose. Adapting for the digital world - Wonder approached Output in 2018 after seeing its work adapting brands like Auto Trader and BBC Sport for the digital age. The challenge here was to build a new design system, while keeping aspects of the identity recognisable to a loyal and established customer base. “Wonder has a well-loved logo that didn’t need changing, but the broader identity lacked the energy and edge to gain cut through in the creative market. Wonder’s purpose is all about helping its clients to create a sense of wonder, and this needed to be made clearer through its communications”, says Johanna Drewe, Associate Creative Director at Output. Output refreshed the brand for success by creating a design system that builds strong, flexible foundations for all sorts of storytelling, from physical marketing assets through to the agency website. Setting up to thrive - Output wanted to design an identity that brings to life the look and feel of a Wonder event. “The digital experience had to do justice to the scale and flair of a Wonder production, and the level of detail that goes into them. We needed a digital design system that has personality, movement and a sense of craft,” says Drewe. Using the existing logo as a base, and the concept of ‘A window into another world’, Output has built a new brand expression and flexible visual toolkit. It’s an identity with bold and bright colours, dynamic patterns, and interactive elements that create moments of intrigue. Layered graphics represent Wonder’s tailored and scalable approach. “We’ve long believed that discovery, insight and the power of a holistic approach are the key to crafting meaningful and authentic experiences – our new identity reflects this creative thought process perfectly,” says Ben Turner, founder and MD at Wonder. The new identity can be experienced on Wonder’s site and digital channels from today.