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奇妙的全麦: 用弹弓将白面包还给孩子们
案例简介:
奇妙的全麦: 用弹弓将白面包还给孩子们
案例简介:
Wonder Smooth Wholegrain: Give white bread back to the kids by Slingshot
案例简介:
Wonder Smooth Wholegrain: Give white bread back to the kids by Slingshot
案例简介:
奇妙的全麦: 用弹弓将白面包还给孩子们
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Wonder Smooth Wholegrain: Give white bread back to the kids by Slingshot
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Led by Goodman Fielder’s media agency Slingshot and produced by creative services business KOJO, a content series of six films sees children asking parents to ‘Give white bread back to the kids’, encouraging them to trial Wonder Smooth Wholegrain Bread.The series shows Kids lamenting what they have to put up with in 2016 compared to when their parents were growing up with promises of the jetpack, flying cars and building real dinosaurs.CreditsMarketing Manager - Craig MurphyMedia Agency: SlingshotChris Johnston - Head of Digital & DataLisa Overall - Strategy DirectorVanessa Akem - Senior Implementation PlannerLeslie Yung – Digital PlannerCatalina Beltran - Social Media ManagerSally Powell – Agency ProducerCreative and Production: KOJOProducer - Travis KalendraWriter/Director - Richard CoburnDigital Producer - Maxx CorkindaleProduction Design - Leeth KeoughCharacter Design - James BoormanCasting - RMT Management
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