Wonder Brand Refresh|海报/平面|广告营销案例【ADGuider广告指南】

Wonder品牌刷新

案例简介：创意活动机构Wonder今天透露了由Studio Output设计的新品牌更新。该项目展示了如何将现有的品牌标识转变为跨数字平台的蓬勃发展。一起创造奇迹感-wonder是一家成立于2012年的独立创意活动机构。它与Google，Nike和Android等领先品牌合作。尽管Wonder在科技行业中站稳了位置，但它看到了一个更新其创意身份的机会，因为它将其投资组合和项目扩展到更具创意驱动的行业。怀着进一步发展的雄心，Wonder不需要完全重塑品牌，而是寻求大胆的更新来反映这一新目标。适应数字世界-Wonder看到其工作使Auto Trader和BBC Sport等品牌适应数字时代后，便开始2018年输出。这里的挑战是建立一个新的设计系统，同时保持身份的各个方面可以被忠诚和成熟的客户群识别。“Wonder有一个广受欢迎的标志，不需要改变，但更广泛的身份缺乏在创意市场获得突破的能量和优势。Wonder的目的是帮助客户创造一种奇迹感，这需要通过其沟通变得更加清晰，“Output的副创意总监Johanna Drewe说。通过创建一个设计系统，该系统为从实体营销资产到代理商网站的各种讲故事建立了强大而灵活的基础，从而刷新了品牌的成功。设置为thrive-Output希望设计一种身份，使其具有奇迹事件的外观和感觉。“数字体验必须符合奇迹生产的规模和天赋，以及它们的细节水平。我们需要一个具有个性，运动和工艺感的数字设计系统，”Drewe说。使用现有的标志作为基础，以及 “进入另一个世界的窗口” 的概念，输出已经建立了一个新的品牌表达和灵活的视觉工具包。这是一个大胆而明亮的色彩，动态图案和互动元素的身份，创造了阴谋的时刻。分层图形代表了Wonder的量身定制和可扩展方法。“我们长期以来一直认为，发现，洞察力和整体方法的力量是打造有意义和真实体验的关键-我们的新身份完美地反映了这种创造性思维过程，” Wonder的创始人兼MD Ben Turner说。从今天开始，可以在Wonder的网站和数字渠道上体验新的身份。

Wonder品牌刷新

案例简介：Creative events agency Wonder reveals today its new brand refresh, designed by Studio Output. The project shows how an existing brand identity can be transformed to thrive across digital platforms. Creating a sense of wonder together - Wonder is an independent creative events agency founded in 2012. It has worked with leading brands such as Google, Nike and Android. Although firmly established within the tech industry, Wonder saw an opportunity to refresh its creative identity as it expanded its portfolio and projects into more creatively driven sectors. With ambitions to grow even further, Wonder didn’t need a complete rebrand, but sought a bold refresh to reflect this new purpose. Adapting for the digital world - Wonder approached Output in 2018 after seeing its work adapting brands like Auto Trader and BBC Sport for the digital age. The challenge here was to build a new design system, while keeping aspects of the identity recognisable to a loyal and established customer base. “Wonder has a well-loved logo that didn’t need changing, but the broader identity lacked the energy and edge to gain cut through in the creative market. Wonder’s purpose is all about helping its clients to create a sense of wonder, and this needed to be made clearer through its communications”, says Johanna Drewe, Associate Creative Director at Output. Output refreshed the brand for success by creating a design system that builds strong, flexible foundations for all sorts of storytelling, from physical marketing assets through to the agency website. Setting up to thrive - Output wanted to design an identity that brings to life the look and feel of a Wonder event. “The digital experience had to do justice to the scale and flair of a Wonder production, and the level of detail that goes into them. We needed a digital design system that has personality, movement and a sense of craft,” says Drewe. Using the existing logo as a base, and the concept of ‘A window into another world’, Output has built a new brand expression and flexible visual toolkit. It’s an identity with bold and bright colours, dynamic patterns, and interactive elements that create moments of intrigue. Layered graphics represent Wonder’s tailored and scalable approach. “We’ve long believed that discovery, insight and the power of a holistic approach are the key to crafting meaningful and authentic experiences – our new identity reflects this creative thought process perfectly,” says Ben Turner, founder and MD at Wonder. The new identity can be experienced on Wonder’s site and digital channels from today.