Wonder Brand Refresh|海报/平面,图文|广告营销案例【ADGuider广告指南】

Wonder品牌刷新

案例简介：创意活动机构Wonder今天展示了由Studio Output设计的新品牌更新。该项目展示了现有品牌身份如何转变，以便在数字平台上蓬勃发展。一起创造奇迹感 -- 奇迹是一家独立的创意活动机构，成立于 2012 年。它与谷歌、耐克和安卓等领先品牌合作。尽管在科技行业中已经站稳脚跟，但Wonder看到了一个更新其创意身份的机会，因为它将其投资组合和项目扩展到了更具创意驱动的领域。凭借进一步发展的雄心，Wonder不需要彻底重塑品牌，而是寻求大胆的更新来反映这一新目标。适应数字世界-Wonder在看到其作品适应Auto Trader和BBC Sport等品牌的数字时代后，于 2018 年接近输出。这里的挑战是建立一个新的设计系统，同时保持忠诚和已建立的客户群可以识别身份的各个方面。“Wonder有一个非常受欢迎的标志，不需要改变，但是更广泛的身份缺乏在创意市场中获得突破的能量和优势。“奇迹的目的是帮助它的客户创造一种奇迹感，这需要通过它的交流变得更清楚，” Output的助理创意总监约翰娜 · 德雷说。通过创建一个设计系统，为各种讲故事建立强大，灵活的基础，从物理营销资产到代理网站，输出刷新了品牌的成功。建立茁壮成长-输出想要设计一个让奇迹事件的外观和感觉栩栩如生的身份。“数字体验必须公正地对待奇迹作品的规模和天赋，以及它们的细节水平。我们需要一个有个性、运动和工艺感的数字设计系统，”德雷说。使用现有的标志作为基础，以及 “进入另一个世界的窗口” 的概念，Output构建了新的品牌表达和灵活的视觉工具包。这是一种具有大胆明亮的色彩、动态模式和创造阴谋时刻的互动元素的身份。分层图形代表了Wonder量身定制和可扩展的方法。“我们一直相信发现、洞察力和整体方法的力量是创造有意义和真实体验的关键 -- 我们的新身份完美地反映了这种创造性的思维过程，” wonder的创始人兼医学博士本 · 特纳说。新身份可以从今天开始在奇迹网站和数字频道上体验。

Wonder品牌刷新

案例简介：Creative events agency Wonder reveals today its new brand refresh, designed by Studio Output. The project shows how an existing brand identity can be transformed to thrive across digital platforms. Creating a sense of wonder together - Wonder is an independent creative events agency founded in 2012. It has worked with leading brands such as Google, Nike and Android. Although firmly established within the tech industry, Wonder saw an opportunity to refresh its creative identity as it expanded its portfolio and projects into more creatively driven sectors. With ambitions to grow even further, Wonder didn’t need a complete rebrand, but sought a bold refresh to reflect this new purpose. Adapting for the digital world - Wonder approached Output in 2018 after seeing its work adapting brands like Auto Trader and BBC Sport for the digital age. The challenge here was to build a new design system, while keeping aspects of the identity recognisable to a loyal and established customer base. “Wonder has a well-loved logo that didn’t need changing, but the broader identity lacked the energy and edge to gain cut through in the creative market. Wonder’s purpose is all about helping its clients to create a sense of wonder, and this needed to be made clearer through its communications”, says Johanna Drewe, Associate Creative Director at Output. Output refreshed the brand for success by creating a design system that builds strong, flexible foundations for all sorts of storytelling, from physical marketing assets through to the agency website. Setting up to thrive - Output wanted to design an identity that brings to life the look and feel of a Wonder event. “The digital experience had to do justice to the scale and flair of a Wonder production, and the level of detail that goes into them. We needed a digital design system that has personality, movement and a sense of craft,” says Drewe. Using the existing logo as a base, and the concept of ‘A window into another world’, Output has built a new brand expression and flexible visual toolkit. It’s an identity with bold and bright colours, dynamic patterns, and interactive elements that create moments of intrigue. Layered graphics represent Wonder’s tailored and scalable approach. “We’ve long believed that discovery, insight and the power of a holistic approach are the key to crafting meaningful and authentic experiences – our new identity reflects this creative thought process perfectly,” says Ben Turner, founder and MD at Wonder. The new identity can be experienced on Wonder’s site and digital channels from today.