It's business time for the UK's best-loved bank|海报/平面|广告营销案例【ADGuider广告指南】

这是英国最受欢迎的银行的营业时间

案例简介：当Monzo需要启动他们的新业务帐户时，他们要求Studio Output帮助开发视觉标识。在一系列的设计冲刺中，合作伙伴关系提供了一个身份系统，其中包括人们对Monzo的热爱和魔力，以及银行对企业的信任和保证。Monzo通过一系列只能模仿的功能，建立了其他银行只能梦想的客户忠诚度。在启动新帐户时，输出团队需要为Monzo Business banking建立新的视觉标识，以吸引可能不了解该品牌的受众。Monzo正在寻找一个思维敏捷且适应性强的设计合作伙伴，以专注于愿景和方向，同时支持团队的发布。由于该项目并非从头开始，因此第一个sprint是关于审查和扩展迄今为止所做的工作，以引人入胜的方式将客户故事与Monzo功能联系起来。输出将广阔的视觉区域与功能线框结合在一起，以显示如何使用和调整现有组件。Output的首要想法是将小企业主放在首位和中心位置，并从他们的角度讲述Monzo business的故事。以真正的客户为明星，他们可以展示Monzo的功能如何帮助他们专注于自己的业务。为了向Monzo客户展示他们的最佳光线，Output art指导了一张照片拍摄，赫敏·霍奇森 (Hermione Hodgson) 拍摄了剧照，许多制造商拍摄了推荐视频。将这些图像与现有的Monzo品牌联系起来至关重要，Output在银行卡的标志性 “热珊瑚” 边缘找到了灵感。通过将此线程围绕图像进行包装，团队表明Monzo Business帐户具有物理资产，同时直观地引用了客户的服务。从英雄图像到功能和优势，Output在台式机和移动设备的高保真设计中融合了思想。内部团队使用这些来指导他们建立Monzo商业网站。除了网站，在故事，视频内容和静态社交模板中，身份清晰且一致。通过独特地使用设计系统和扩展的品牌调色板，可以识别内容，而无需Monzo的名称或徽标。通过完全透明和明确定义的角色进行协作，Monzo和Output团队开发了高效有效的合作方式。

这是英国最受欢迎的银行的营业时间

案例简介：When Monzo needed to launch their new business accounts, they asked Studio Output to help develop the visual identity. Over a series of design sprints, the partnership delivered an identity system with the simplicity and magic people love about Monzo, and the trust and reassurance businesses need from a bank. Monzo has built the sort of customer loyalty other banks can only dream of, through a raft of features they can only imitate. In launching its new accounts, the Output team needed to build a new visual identity for Monzo Business banking, appealing to an audience who may not be aware of the brand. Monzo were looking for a quick-thinking and adaptable design partner to focus on the vision and direction, while supporting the team for launch. As the project wasn’t starting from scratch, the first sprint was about reviewing and extending the work done to date, to link customer stories to Monzo features in an engaging way. Output combined broad visual territories with functional wireframes to show how existing components could be used and adapted. Output’s overarching idea was to put small business owners front and centre, and tell the story of Monzo Business from their perspective. With real customers as the stars, they could show how Monzo’s features help them to stay focused on their business. To show the Monzo customers off in their best light, Output art directed a photoshoot, with stills shot by Hermione Hodgson and testimonial videos by ManyMakers. Connecting these images with the existing Monzo brand was crucial, and Output found inspiration in the signature ‘hot coral’ edge of the bank card. By wrapping this thread around imagery, the team showed that a Monzo Business account has physical assets, while visually referencing the customer’s service. From hero imagery to features and benefits, Output brought the thinking together in high-fidelity designs for desktop and mobile. The internal team used these to guide them in building the Monzo Business website. Beyond the website, the identity is clear and consistent in stories, video content and static social templates. Here the content is recognisable without the Monzo’s name or logo, through distinctive use of the design system and the extended brand colour palette. By collaborating with complete transparency and clearly defined roles, the Monzo and Output teams developed efficient and effective ways of working together.