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劳埃德银行集团: 亚当和埃夫德数据库 (Adam & evedb) 的劳埃德银行 (Lloyds Bank) 与英国精神卫生
案例简介：
劳埃德银行集团: 亚当和埃夫德数据库 (Adam & evedb) 的劳埃德银行 (Lloyds Bank) 与英国精神卫生
案例简介：
Lloyds Banking Group: Lloyds Bank By Your Side with Mental Health UK by Adam&EveDDB
案例简介：
Lloyds Banking Group: Lloyds Bank By Your Side with Mental Health UK by Adam&EveDDB
案例简介：
劳埃德银行集团: 亚当和埃夫德数据库 (Adam & evedb) 的劳埃德银行 (Lloyds Bank) 与英国精神卫生
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Lloyds Banking Group: Lloyds Bank By Your Side with Mental Health UK by Adam&EveDDB
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Lloyds Bank has launched a campaign that continues its partnership with Mental Health UK. To show Lloyds is by their side, this new campaign builds on the mental health awareness campaign that won Channel 4’s £1m ‘Diversity in Advertising” competition in 2018, this new work, also by ad agency adam&eveDDB, features customers playing a variation on the ‘Who am I?’ sticky-note guessing game, as a way to explore the concerns that customers face during the crisis.Does it make me feel like I could lose everything?’ asks a small business owner with a sticker saying ‘stress. ‘Does this affect our plans for the future?’ wonders a pregnant woman whose sticker says ‘isolation.’ Does this make me feel like it’s all my fault? ponders a woman with ‘guilt’ stuck to her forehead.
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