A new campaign for Lloyds Bank, created by adam&eveDDB, reminds us that it continues to be by the side of people and businesses, as it has done for over 250 years.The TV ad was shot in Britain over the summer and is a celebration of the people and businesses of the UK that are always moving forward. The ad broke on 19 September during Britain’s Got Talent. It is accompanied by OOH, social and digital campaign material to round out the messaging across media.The opening shots show fishermen on their boats in an atmospheric morning light as the iconic Lloyds Bank black horse looks on as a reassuring symbol. The following scenes show the horse galloping alongside a steam train to the delight of a little girl and passing a group of cold water swimmers as they dive into a lake surrounded by lush green countryside.The overall sense of movement reflects the constant energy of all different kinds of individuals, while the black horse keeps up with them to represent comfort and support. The closing line clarifies the visual message: “By the side of a nation that never stands still. Lloyds Bank, by your side”.CreditsClient: Lloyds Banking GroupBrand: Lloyds BankProject/Campaign name: Forever ForwardFirst Air Date: 19th SeptemberClient: Catherine Kehoe – Chief Customer Officer / Richard Warren – Director, Marketing Communications / Vicky Handley – Senior Marketing Manager / Leigh Dost – Marketing Manager / Bianca Wuta-Ofei – Assistant Marketing ManagerGroup Executive Creative Director: Ben TollettChief Creative Officer: Richard BrimExecutive Creative Director/s:Creative Director/s: James Gillham / Graham CappiCopywriter: Graham CappiArt director: James GillhamAgency producer/s: Ben Sharpe /Petrina Kilby / Jaki-Jo Hannan / Clio McLearyPlanner/s: Ben Worden / James MacAskillJoint CEO: Tammy EinavManaging Partner: Charlotte WolfendenBusiness Director/s:Account Director/s: Betsy BluerAccount Manager/s: Janki ShahAccount Executive/s: Sophie KeltingBusiness Affairs: Klaudia JoswickaDesigner/Typographer: Scott Silvey, King HenryMedia agency: MediacomProduction company: Rogue FilmsExecutive Producer: Kate Taylor / James HowlandProducer: Polly RuskinDirector: Sam BrownD.O.P: Sebastian BlenkovEditing Company: Final CutEditor: James RosenPost Production: The MillExecutive Post Producer: Alex FitzgeraldPost Producer: Dan CrozierExecutive Creative Director: WesShoot Attend: Wes / Pete Smith2D Lead: Zoe Cosh2D Artists: Didem Ergor, Ed Poulson, Ant Walsham, Vinod Gopinathan, Pradeep Kumar Rana, Mahesh Ravila, Sathya Sagar Kolli3D Lead: Sam Driscoll3D Artist: Maxima Cronier, Joshua Curtis, Mario Ercolano, Margaux Huneau, Tatjana Ljubimtseva, Joao PiresMatte Painting: Jiyoung LeeColourist: Seamus O’KaneMusic Supervisor: Ed Bailie/Codie Childs – Leland MusicAudio Post Production: Sam Ashwell – 750mphSoundtrack name and composer: ‘We’ve only just begun’ by Roger S Nichols & Paul H WilliamsPhotographer: Dean RogersPhotographers Agent: Visual ArtistsProduction Company: RougeArtworking: Dave Callow, Chris Holiday, Lol KeenRetouching: Mark Henry, Dan Sandalls