Sony Interactive Entertainment has debuted its latest spot for the anticipated PlayStation 5.The spot opens on a hero as she crosses an icy landscape. She is able to sense something under the surface as she places her on hand on the ice. A kraken appears through the ice, trying to swipe at her with its huge tentacles. She escapes effortlessly. Next she appears in a rainforest encampment. She hears something in the distance; moths hitting a light in a tent, a radio in a faraway rainforest hut. Suddenly she hears the chamber of a heavy artillery weapon as a shell is fired, she manages to dodge as it passes her. She is somehow able to hear it before she sees it. She then make her way into a dark cave. She’s approaching a futuristic portal. She draws back her bow and aims. Finding the perfect tension point on her fingertips, her arrow travels through the portal with precision. She’s opened up another chamber of the cave where an enormous rock creature awaits – she takes aim again, she’s ready.“Back in June we introduced the world to PlayStation 5 and our new global tagline, 'Play Has No Limits', an expression of the PlayStation brand and our spirit. It’s our recommitment to gamers worldwide that we will continue to fight against limits and reset the expectations of what’s possible.” says Mary Yee, vice-president of global marketing.“We are proud to debut our first global spot for PlayStation 5 under this tagline that showcases the sensory experiences that immerse you deeper into the game, enabled by the DualSense wireless controller, and highlight the player experience available on PlayStation 5.”CreditsClient: Sony Interactive EntertainmentBrand: PlayStationProject/Campaign name: PS5 adFirst Air Date: 20 August 2020Client/s:Senior Vice President, Head of Global Marketing: Eric LempelVice President, Global Marketing: Mary YeeDirector, Global Marketing: Adam GrantManager, Global Marketing: Dianne SegoviaSenior Manager, Global Marketing: Jayne MurphyBrand Manager, Global Marketing: Alejandro Villero, Mattia MaccarioAdam & Eve DDBChief Creative Officer: Richard BrimExecutive Creative Director/s: Ant Nelson, Mike SutherlandCreative/s: Clarissa Dale, John Trainer-TobinAgency producer/s: Nikki Cramphorn, Jack BayleyAgency Assistant Producer: Clio McLearyProject Manager: Sam McGeorgePlanner/s: David MortimerManaging Partner: Sarah ColemanBusiness Director/s: Matthew HarrisAccount Director/s: Mitch LovichAccount Manager/s: Madeleine BurrellAccount Executive/s: Jemima St AubynBusiness Affairs: Dolores King, Gemma Davies, Klaudia JozwickaExecutive Content Director: Simon AdamsonHead of Content: Jessica TaylorSocial Director: Sophie Chaytor-GrubbSenior Content Creative: Matthew OsborneDigital Display Lead: Marceline Le Gaufey Assisted Integrated Producer: Richard BaileyInteractive Creative: Hash MilhanDesigner: Rhys MartinFront End Developer: Ben Aldrich, Jack ChristianQuality Assurance: Mark SadlerCain&AbelProducer/s: Laura Frischke, Caro Hamilton, Arsalan Jamshid, Aleksandra BulkowskaEditor/s: Dave Smith, Ed Christie, Joe AndrewsKing HenryIan KingHead of Design: Paul KnowlesLead Designer: Scott SilveyStudio Manager: Dan Sandalls, Rob WallisCreative Retoucher/s: Jon Webb, Charlie TownsendGutenberg GlobalGlobal Business Director: Sybille ChrissoveloniGroup Account Director: Marina BelikAccount Director: Nicoletta CorradiAccount Manager/s: Eleni Masoura, Maria Mandalenaki, Dominique BertiOperations Manager: Jon PhilipsManaging Producer: Ludovica MelicaProducer/s: Alberto Boldini, Eleonora BusiaManaging Editor: Nuno CostaEditor/s: Jason Fox, Can Yagan, Yasmine LahouagQC: Gemma Hughes, Seena DesaiMedia agency: MediaComProduction company: Biscuit FilmworksDirector: Dan DiFeliceProducer: Cathy GreenManaging Director & Executive Producer: Rupert Reynolds-MacLeanProduction Manager: Gabija LauceProduction Coordinator: Roma Nesi-PioCGI DP Consultant: Steve AnnisEditing Company: TrimEditor: Paul HardcastlePost Production: Time Based ArtsPost Producer: Chris AlianoVFX Supervisors: Francois Roisin & James Allen2D Artist: full list below3D Artist: full list belowColourist: Lewis CrossfieldIllustrator: N/AMusic Supervisor: Duncan Smith & James Marshall (Sony UK)Audio Post Production: String & TinsAudio Post Producer: Laura-Leigh SmithSoundtrack name and composer: Void, Luke Atencio2D Artists:Sheldon Gardner Manolo PerezStephen Grasso Luke ToddLeo WestonAdam PatersonMatt ShiresBernardo VarelaGrant WhiteWill RobinsonLinda CieniawskaJiyoung Lee3D Artists:Mike BattcockFederico VanoneSam OsborneZoé SottiauxWalter HowEmma MalricTim PhilipsNick SmalleyChris WoodBen CantorPatrick HarbounIhor ObukhobvskhiFed GuzzardoNigel TimmsOscar DiezIan BairdJoffrey ZeitouniMagali BarbeFrancesco FerraresiSteve DatoSebastian MayerRobert KolbeinsTony AlamoPavel MamichevAbner MarinThanos TopouzisTom Di StasioMichael HunaultFelix ChanFrancois PonsJulien FradinMattias LulliniThomas BrockmannStuart TurnbullVincent Thomas