Lloyds Bank is launching a new brand campaign, its first since moving the account to adam&eveDDB in 2015. The new campaign introduces the strapline ‘For Your Next Step’ and shows how Lloyds Bank gives financial confidence to its customers as they approach their next steps in life.The new campaign continues the use of the iconic black horse, following its return in last year’s 250 anniversary campaign, also created by Adam&EveDDB.At the heart of the campaign is a 60 second film, shot in super slow-motion, where we see the black horse dramatically galloping through real life next step scenarios, such as the birth of a child, a marriage proposal, or a funeral. At the end of the film each of the scenes then returns to real time as we see each step unfold.CreditsChief Creative Officer: Ben PriestExecutive Creative Director: Ben Tollett, Richard BrimManaging Director: Mat GoffCreative Director: James Gillham, Graham CappiArt Director: James GillhamCopywriter: Graham CappiAdditional Credits: Agency Producer: Victoria Bennett Assistant Producer: Kendal DrakeBusiness Director: Charlie ElliottAccount Director: Gemma Cox/Alex AttfieldDesigner/ Typographer: Alex Fairman, Scott SilveyMedia agency: Greenhouse (MEC)Production Company: Rogue ProductionsExecutive Producer: Charlie CromptonHead of Production: James HowlandDirector: Sam BrownD.O.P: Alex BarberProduction Designer: Andy KellyEditing Company: The QuarryEditor: Paul WattsPost Production: The MillPost Executive Producer: Ian BerryPost Producer: Tom MantonVFX Supervisor: Jonathan Westley/Gary Driver/Hitesh Patel2D Lead Artist: Jonathan Westley/Gary Driver2D Artist: Zoe Cassey-Hayes, Nina Mosand, Souhail Wilson, Ben Horvath, Siro Valente3D Artist: Tom RaynorColourist: Seamus O’KaneAudio Post Production: Wave StudiosSound Designer: Aaron ReynoldsTrack Title: Mad WorldComposer: Roland OrzabalMaster Recording: Jennifer AnnPublisher: Chrysalis Music LtdMaster Rights: BMG Rights ManagementMusic Supervisor: Platinum Rye