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案例简介：
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案例简介：情节 As part of the big German Rail „employer branding“ campaign our TV commercial aimed to attract young people – especially women – to apply for jobs at German Rail. An overly self-confident man tries to chat up a lady in a bar by boasting about his sports car. But he gets more than he bargained for when the woman reveals that she is driving a much faster and more powerful machine – A German Rail Inter City Express train, in fact. The lady is no actress; she’s a real train driver.
Hard to Impress
案例简介：
Hard to Impress
案例简介：情节 As part of the big German Rail „employer branding“ campaign our TV commercial aimed to attract young people – especially women – to apply for jobs at German Rail. An overly self-confident man tries to chat up a lady in a bar by boasting about his sports car. But he gets more than he bargained for when the woman reveals that she is driving a much faster and more powerful machine – A German Rail Inter City Express train, in fact. The lady is no actress; she’s a real train driver.
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Hard to Impress
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基本信息
- 广告品牌： Deutsche Bahn
- 发布日期： 2012-01-01
- 行业领域： 互联网服务 , 物流运输 , 旅游/酒店
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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