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Pedigree宝路狗粮 《Hard to impress》
案例简介:
Pedigree宝路狗粮 《Hard to impress》
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Pedigree宝路狗粮 《Hard to impress》
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获奖信息:戛纳狮 - 影片类 A07组 银奖广告始于一间空荡荡的房间。我们看到那是一个青少年的房间,那个孩子已经搬出去了。在谈论父子关系的成长过程中,摄像机缓缓地扫过孩子获得的奖杯和荣誉。我们听说父亲很难给人留下深刻印象。摄像机从房间的窗户向外望去。我们看见一只小狗坐在父亲的面前。父亲高兴地跳了起来,大声对妻子说,看看刚才发生了什么事!画框里长大的孩子被撞倒了,取而代之的是一只狗——那个年轻人已经被替换了。HARD TO IMPRESS MARS NZ | COLENSO BBDO | 2017 Film - A07 Miscellaneous Brief Explanation The commercial begins on a mostly empty room. We see that it’s a teenager’s room, and that teen has moved out. The camera pans slowly over trophies and accolades as a deep American voice over talks about the relationship between father and son growing up. We hear that the father was incredibly hard to impress. The camera looks out the window of the room. We see a small dog sit down in front of the father. The father leaps with joy, shouting to his wife to witness what has just happened. Cut to an endframe where a picture frame of the grown up kid is knocked over and replaced by a picture of the dog. The young man has been replaced. Entry Summary It can be hard for parents when their kids leave home. So we created the Pedigree Child Replacement Programme –a service that pairs abandoned dogs with abandoned parents. To advertise this blunt new approach to dog adoption we created three 30 second TV ads. Contributing Companies Role Company Name City Country Entrant COLENSO BBDO AUCKLAND NEW ZEALAND Idea Creation COLENSO BBDO AUCKLAND NEW ZEALAND Media STARCOM NZ AUCKLAND NEW ZEALAND PR IMPACT PR AUCKLAND NEW ZEALAND Production EXIT FILMS AUCKLAND NEW ZEALAND Production CREATURE AUCKLAND NEW ZEALAND Production FRANKLIN RD AUCKLAND NEW ZEALAND Credits Role Name Company Creative Chairman Nick Worthington Colenso BBDO Studio Manager Jodi Davis Colenso BBDO Retoucher Reks Kok Colenso BBDO Art Director Andre Sallowicz Colenso BBDO Head of Broadcast Jen Storey Colenso BBDO Group Business Dire
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