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案例简介：简要解释 广告从一个空房间开始。我们看到这是一个青少年的房间，那个青少年已经搬出去了。摄像机慢慢翻过奖杯，并称赞一个深沉的美国声音在谈论父亲和儿子成长的关系。我们听说父亲很难给人留下深刻印象。摄像机从房间的窗户向外看。我们看到一只小狗坐在父亲面前。父亲高兴地跳了起来，对妻子大喊要见证刚刚发生的事情。切成一个端框，一个成年孩子的相框被撞倒，取而代之的是一幅狗的照片。这个年轻人被替换了。 EntrySummary 当父母的孩子离家时，这可能很难。因此，我们创建了谱系儿童替代计划 -- 一项将被遗弃的狗与被遗弃的父母配对的服务。为了宣传这种生硬的新方法来收养狗，我们制作了三个 30 秒的电视广告。
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案例简介：BriefExplanation The commercial begins on a mostly empty room. We see that it’s a teenager’s room, and that teen has moved out. The camera pans slowly over trophies and accolades as a deep American voice over talks about the relationship between father and son growing up. We hear that the father was incredibly hard to impress. The camera looks out the window of the room. We see a small dog sit down in front of the father. The father leaps with joy, shouting to his wife to witness what has just happened. Cut to an endframe where a picture frame of the grown up kid is knocked over and replaced by a picture of the dog. The young man has been replaced. EntrySummary It can be hard for parents when their kids leave home. So we created the Pedigree Child Replacement Programme –a service that pairs abandoned dogs with abandoned parents. To advertise this blunt new approach to dog adoption we created three 30 second TV ads.
Hard to Impress
案例简介：简要解释 广告从一个空房间开始。我们看到这是一个青少年的房间，那个青少年已经搬出去了。摄像机慢慢翻过奖杯，并称赞一个深沉的美国声音在谈论父亲和儿子成长的关系。我们听说父亲很难给人留下深刻印象。摄像机从房间的窗户向外看。我们看到一只小狗坐在父亲面前。父亲高兴地跳了起来，对妻子大喊要见证刚刚发生的事情。切成一个端框，一个成年孩子的相框被撞倒，取而代之的是一幅狗的照片。这个年轻人被替换了。 EntrySummary 当父母的孩子离家时，这可能很难。因此，我们创建了谱系儿童替代计划 -- 一项将被遗弃的狗与被遗弃的父母配对的服务。为了宣传这种生硬的新方法来收养狗，我们制作了三个 30 秒的电视广告。
Hard to Impress
案例简介：BriefExplanation The commercial begins on a mostly empty room. We see that it’s a teenager’s room, and that teen has moved out. The camera pans slowly over trophies and accolades as a deep American voice over talks about the relationship between father and son growing up. We hear that the father was incredibly hard to impress. The camera looks out the window of the room. We see a small dog sit down in front of the father. The father leaps with joy, shouting to his wife to witness what has just happened. Cut to an endframe where a picture frame of the grown up kid is knocked over and replaced by a picture of the dog. The young man has been replaced. EntrySummary It can be hard for parents when their kids leave home. So we created the Pedigree Child Replacement Programme –a service that pairs abandoned dogs with abandoned parents. To advertise this blunt new approach to dog adoption we created three 30 second TV ads.
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