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案例简介：科伦索 · BBDO 奥克兰发起了一场幽默直率的纯种血统运动，将被遗弃的狗和被遗弃的父母配对。纯种儿童替代计划鼓励父母在他们的孩子搬出去收养狗时 “继续前进”。 当你得到父母的爱和关注时，TVC 点会异想天开地看着你过去温暖的时刻, 然后滑稽地提醒你，你已经被一只狗取代了，从而让你走出了遐想。 这些视频会带你去一个网站，在那里你可以输入你要替换的孩子的属性，以便找到一只合适的狗。在搜索中，你可以提名你的孩子是长发还是短发; 善于交际或隐士; 活跃还是懒惰，等等。在这个过程结束时，你会得到一只建议的狗，比如 “回声”，它 “总是很高兴见到你，永远不会被海外大学录取。 “你甚至可以用新的东西代替你的孩子留在他们房间里的东西。
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案例简介：Colenso BBDO Auckland has launched a humorously blunt campaign for Pedigree that matches abandoned dogs with abandoned parents. The Pedigree Child Replacement Programme encouraging parents to ‘move on’ when their kids move out and adopt a dog. The TVC spots take a whimsical look at heartwarming moments in your past when you had your parents’ love and attention, and then snaps you out of the reverie by comedically reminding you that you’ve been replaced by a dog. The videos drive you to a website, where you can enter the attributes of the child you are replacing in order to find a suitable dog. In the search, you can nominate if your child had long hair or short hair; was sociable or a hermit; active or lazy, and so on. At the end of the process, you’re given a suggested dog, such as ‘Echo’ who “will always be excited to see you and will never be accepted into an overseas university.” You can even replace the stuff your kids left in their room with new stuff for the dog.
Hard To Impress (30s)
案例简介：科伦索 · BBDO 奥克兰发起了一场幽默直率的纯种血统运动，将被遗弃的狗和被遗弃的父母配对。纯种儿童替代计划鼓励父母在他们的孩子搬出去收养狗时 “继续前进”。 当你得到父母的爱和关注时，TVC 点会异想天开地看着你过去温暖的时刻, 然后滑稽地提醒你，你已经被一只狗取代了，从而让你走出了遐想。 这些视频会带你去一个网站，在那里你可以输入你要替换的孩子的属性，以便找到一只合适的狗。在搜索中，你可以提名你的孩子是长发还是短发; 善于交际或隐士; 活跃还是懒惰，等等。在这个过程结束时，你会得到一只建议的狗，比如 “回声”，它 “总是很高兴见到你，永远不会被海外大学录取。 “你甚至可以用新的东西代替你的孩子留在他们房间里的东西。
Hard To Impress (30s)
案例简介：Colenso BBDO Auckland has launched a humorously blunt campaign for Pedigree that matches abandoned dogs with abandoned parents. The Pedigree Child Replacement Programme encouraging parents to ‘move on’ when their kids move out and adopt a dog. The TVC spots take a whimsical look at heartwarming moments in your past when you had your parents’ love and attention, and then snaps you out of the reverie by comedically reminding you that you’ve been replaced by a dog. The videos drive you to a website, where you can enter the attributes of the child you are replacing in order to find a suitable dog. In the search, you can nominate if your child had long hair or short hair; was sociable or a hermit; active or lazy, and so on. At the end of the process, you’re given a suggested dog, such as ‘Echo’ who “will always be excited to see you and will never be accepted into an overseas university.” You can even replace the stuff your kids left in their room with new stuff for the dog.
难以打动 (30 s)
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基本信息
- 广告战役： #The Child Replacement Programme#
- 广告品牌： 宝路
- 发布日期： 2017-07-01
- 行业领域： 饮食/特产 , 宠物食品
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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