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俄勒冈州-巴伐利亚
案例简介：陪审团的文化/背景信息 72% 的德国人在国外度假。我们如何让他们也考虑乘坐德国铁路在德国旅行？ 仅仅表明花很多钱坐飞机是没有意义的。 因为一个人只要坐 24 欧元的火车就可以有基本相同的体验。在德国。 这个想法非常简单: 并排比较。 一方面，我们展示了来自世界各地最美丽的旅游目的地。另一边很像德国的目的地。 但有一个巨大的区别: 旅行费用往往高达 1,000 欧元。德国铁路的超级储蓄票并不奇怪。 告诉陪审团艺术方向。 简约的布局将焦点放在图像上，增强了两张照片之间惊人相似性的惊人效果。为了获得最真实和可信的结果，除了一些轻微的颜色和对比度调整以及校正镜头失真之外，图像没有经过任何修饰。
俄勒冈州-巴伐利亚
案例简介：Cultural/Context information for the jury 72% of Germans spend their vacation abroad. How do we get them to also consider traveling in Germany by train with Deutsche Bahn? Simply by showing that it doesn’t make sense to spend lots of money on flying. Because one can have basically the same experience by taking a train for only 24 Euros. In Germany. The idea is surprisingly simple: A side-by-side comparison. On one side we show the most beautiful travel destinations from all over the world. On the other side look-alike destinations in Germany. But there is one huge difference: The cost of travel is often up to 1,000 Euros higher. Not a big surprise with the super saver tickets of German Rail. Tell the jury about the art direction. A minimalistic layout lays the focus on the images, enhancing the surprising effect of the striking similarity between the two photographs. To get the most authentic and believable result the images haven’t undergone any retouching other than some slight color and contrast adjustments, as well as correcting lens distortions.
Oregon - Bavaria
案例简介：陪审团的文化/背景信息 72% 的德国人在国外度假。我们如何让他们也考虑乘坐德国铁路在德国旅行？ 仅仅表明花很多钱坐飞机是没有意义的。 因为一个人只要坐 24 欧元的火车就可以有基本相同的体验。在德国。 这个想法非常简单: 并排比较。 一方面，我们展示了来自世界各地最美丽的旅游目的地。另一边很像德国的目的地。 但有一个巨大的区别: 旅行费用往往高达 1,000 欧元。德国铁路的超级储蓄票并不奇怪。 告诉陪审团艺术方向。 简约的布局将焦点放在图像上，增强了两张照片之间惊人相似性的惊人效果。为了获得最真实和可信的结果，除了一些轻微的颜色和对比度调整以及校正镜头失真之外，图像没有经过任何修饰。
Oregon - Bavaria
案例简介：Cultural/Context information for the jury 72% of Germans spend their vacation abroad. How do we get them to also consider traveling in Germany by train with Deutsche Bahn? Simply by showing that it doesn’t make sense to spend lots of money on flying. Because one can have basically the same experience by taking a train for only 24 Euros. In Germany. The idea is surprisingly simple: A side-by-side comparison. On one side we show the most beautiful travel destinations from all over the world. On the other side look-alike destinations in Germany. But there is one huge difference: The cost of travel is often up to 1,000 Euros higher. Not a big surprise with the super saver tickets of German Rail. Tell the jury about the art direction. A minimalistic layout lays the focus on the images, enhancing the surprising effect of the striking similarity between the two photographs. To get the most authentic and believable result the images haven’t undergone any retouching other than some slight color and contrast adjustments, as well as correcting lens distortions.
俄勒冈州-巴伐利亚
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Oregon - Bavaria
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基本信息
- 广告战役： #Deutsche Bahn-户外-8713#
- 广告品牌： Deutsche Bahn
- 发布日期： 2020
- 行业领域： 生活服务
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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