EE has supported the launch of iPhone 8 and iPhone 8 Plus with a multi-million pound, multi-channel brand campaign that highlights the benefits of its new 4GEE Max plan and the UK’s best network with 4G in more places.This time around, Kevin Bacon returns to join EE customer ‘Bob’ in the bath, upgrading his experience to tell him all about the benefits of the EE Max plan in conjunction with the launch of iPhone 8 and iPhone 8 Plus.The ad creative is designed to highlight how EE customers continue to enjoy a better class of service and more benefits than on any other network, and that the new 4GEE Max plan is the best way to get the most out of the next generation iPhone.CreditsAdvertising agency: Saatchi & Saatchi LondonExecutive creative directors: Rob Potts, Andy JexCreative director: Adam ChiappeCreative team: Harriet Ronn, Barney SpiroPlanner: Ronnie CrosbieAccount handler: Naomi Beaumont, Katie YoungProducer: Richard FirmingerProduction assistant: Georgia MiddletonMedia buying agency: MaxusProduction company: Hungry Man ProductionsDirector: Hank PerlmanEditor: Adam SpiveyProducer: Josh GoldsteinPost-production company: The MillAudio post-production company: FactoryCity/country: UkExposure: Nationwide