Kevin Bacon puts on a show stopping performance for EE’s latest Apple campaign to highlight that only EE customers can unlock the full potential of the new Apple Watch Series 3 (GPS + 4G).The ad opens with Kevin dressed up to the nines as a ringmaster, preparing to ‘go all out’ by putting on a huge show to celebrate the Apple Watch Series 3 (GPS + 4G) being exclusive to EE customers. Kevin tours the set passing colourful marching bands, acrobats, air displays and even I’m a Celebrity…Get Me Out of Here! winners, Stacey Solomon and Tony Blackburn, all united in celebration of the launch.Ramping up the excitement, Kevin swaps his ringmaster outfit for a wetsuit and wakeboards down the Thames where he receives a call from Ed Sheeran, direct to his Apple Watch. Realising that EE's offer speaks for itself, Kevin turns down Ed Sheeran’s offer, answering the call on his watch with a cheeky “Stand down Sheeran, you’re cancelled!”The integrated campaign runs across TV, out of home, cinema, video on demand, digital and social channels. Kicking off with a 30-second TV ad that launched on 17 November, it will feature across prime time TV slots, including Saturday night’s The X Factor break. The campaign also includes a full wrap of the Imax in Waterloo in one of EE’s biggest digital out of home campaigns since the brand launched in 2012.The campaign was developed by EE’s advertising agency, Saatchi & Saatchi London. EE’s media buying agency, Maxus, has led the multi-million-pound investment in placement.CreditsSAATCHI & SAATCHI CREDITSBRIEF: THE NEW DUAL SIM APPLE WATCH IS ONLY AVAILABLE ON EEADVERTISING AGENCY: SAATCHI & SAATCHI LONDONEXECUTIVE CREATIVE DIRECTOR: ROB POTTSPLANNERS: RICHARD HUNTINGTON, RONNIE CROSBIEACCOUNT HANDLER: JAMES MCCULLAGH, KATIE YOUNG & CATHERINE TILLEYEXECUTIVE PRODUCER: RICHARD FIRMINGERPRODUCTION ASSISTANT: GEORGIA MIDDLETONMEDIA BUYING AGENCY: MAXUSPRODUCTION COMPANY: HUNGRY MAN PRODUCTIONSDIRECTOR: HANK PERLMANEDITOR: ADAM SPIVEYPRODUCER: BEN ROBERTSPOST-PRODUCTION COMPANY: THE MILLAUDIO POST-PRODUCTION COMPANY: FACTORYCITY / COUNTRY: UKEXPOSURE: NATIONWIDEAGENCY CONTACT: Georgia Wright 0207 462 7076 / Georgia.wright@saatchi.co.uk