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EE 品牌发布
案例简介：简要解释 移动电信市场面临三大挑战 -- 电话支出下降、当今社会驱动的技术环境中的相关性以及与客户的被动交易关系。为了扭转这种现状，我们创建了一个品牌，帮助你做以前做不到的事情。一个向英国每个人展示技术魔力如何让日常生活变得更好的品牌。 描述客户的简报 到处都有两个强大的品牌 -- 橙色和 T-Mobile -- 询问第三个全新的改变游戏规则的品牌能做什么。 设计过程 EE，您的数字生活的新网络，通过智能层将其带入生活。智能层由粒子网格组成 -- 网络的有形表达。它们是视觉表达的核心元素: 标志、字体 nobbblee 和图像学的基础。他们很聪明，因为他们以有用的方式对我们的客户做出反应和回应。 结果 虽然我们不能与你分享财务信息，但我们可以说，在推出当天，英国大街上超过 700 家商店成为了 EE 品牌; EE 在推特上流行，并被认为是新品牌 “最雄心勃勃的身份”。"
EE 品牌发布
案例简介：Brief Explanation The mobile telecommunications market faces three broad challenges – declining spend on telephony, relevance in today's socially driven tech landscape and a passive transactional relationship with customers. In order to reverse this status quo, we created a brand that helps you do things you couldn’t do before. A brand that showed everyone in the UK how the magic of technology can make the everyday better. Describe the brief from the client Everything Everywhere came to us with two strong brands – Orange and T-Mobile – asking what a third, all-new, game-changing brand could do. Design Process EE, the new network for your digital life, is brought it to life through the Smart Layer. The Smart Layer is made up of a grid of particles – the tangible expression of the network. They are the basis for the core elements of the visual expression: the logo, the typeface Nobblee and iconography. They are smart because they react and respond to our customers in useful ways. Results Although we can't share financial information with you, we can say that on the day of launch over 700 shops on high streets across the UK became EE branded; EE trended on twitter and Under Consideration called the new brand "identity at its most ambitious."
EE BRAND LAUNCH
案例简介：简要解释 移动电信市场面临三大挑战 -- 电话支出下降、当今社会驱动的技术环境中的相关性以及与客户的被动交易关系。为了扭转这种现状，我们创建了一个品牌，帮助你做以前做不到的事情。一个向英国每个人展示技术魔力如何让日常生活变得更好的品牌。 描述客户的简报 到处都有两个强大的品牌 -- 橙色和 T-Mobile -- 询问第三个全新的改变游戏规则的品牌能做什么。 设计过程 EE，您的数字生活的新网络，通过智能层将其带入生活。智能层由粒子网格组成 -- 网络的有形表达。它们是视觉表达的核心元素: 标志、字体 nobbblee 和图像学的基础。他们很聪明，因为他们以有用的方式对我们的客户做出反应和回应。 结果 虽然我们不能与你分享财务信息，但我们可以说，在推出当天，英国大街上超过 700 家商店成为了 EE 品牌; EE 在推特上流行，并被认为是新品牌 “最雄心勃勃的身份”。"
EE BRAND LAUNCH
案例简介：Brief Explanation The mobile telecommunications market faces three broad challenges – declining spend on telephony, relevance in today's socially driven tech landscape and a passive transactional relationship with customers. In order to reverse this status quo, we created a brand that helps you do things you couldn’t do before. A brand that showed everyone in the UK how the magic of technology can make the everyday better. Describe the brief from the client Everything Everywhere came to us with two strong brands – Orange and T-Mobile – asking what a third, all-new, game-changing brand could do. Design Process EE, the new network for your digital life, is brought it to life through the Smart Layer. The Smart Layer is made up of a grid of particles – the tangible expression of the network. They are the basis for the core elements of the visual expression: the logo, the typeface Nobblee and iconography. They are smart because they react and respond to our customers in useful ways. Results Although we can't share financial information with you, we can say that on the day of launch over 700 shops on high streets across the UK became EE branded; EE trended on twitter and Under Consideration called the new brand "identity at its most ambitious."
EE 品牌发布
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EE BRAND LAUNCH
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