Asda has launched a customer-centric Christmas campaign with a difference - an integrated campaign that promises to bring to life the excitement of the entire festive season under the tagline ‘Christmas made Better’.The campaign is made up of 26 individual moments of Christmas, moving in rhythm with the season and building up the anticipation that we all feel in the run up to the big day. It will show the range of festive treats and products available at Asda - following the festive customer journey to ensure we are providing everything they need to have a great Christmas, their way.The customer has played a key part in the development of the approach, with in depth research and insight steering the marketing direction.CreditsGlobal Chief Creative Officer: Kate StannersExecutive Creative Director: Rob PottsCreative Director: Adam ChiappeCreatives: Matt Butterfield, Ben Robinson, Mike WhitesideAdditional Credits: Planner: Lisa BowcottAccount Handler: Sheryl Marjoram, James McCullagh, James BeaumontHead of Integrated Film: Zoe BellProducer: Rebecca Williams, Ally DeanMedia Buying Agency: Blue 449Media Planner: Charlotte JacksonProduction Company: Rattling StickDirector: TraktorEditor: David Webb from Final CutProducer: Richard UlfvengrenPost Production Company: MPCAudio Post Production: Final Cut