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舞会之王
案例简介：EntrySummary 美国的五月是高中舞会的季节。当青少年，谁能鼓起勇气，问另一个大舞蹈。作为一个现代品牌，汉堡王的使命是巧妙地将自己融入及时和相关的活动中，以更好地与目标受众联系。它也为同样的观众提供了一个引人入胜的品牌提醒。考虑到这一点，有机会加入舞会赛季，同时以一种完全意想不到的方式与我们的主要竞争对手之一联系起来。 简要解释 马琳选定的汉堡王外面的帐篷被更新为 “@ WENDYS PROM”？“几天内，路人发现了这个标志，并开始吸引社交媒体的关注。汉堡王随后决定将该标志的照片发布到自己的社交媒体账户 (推特、 Facebook)。此后不久，温迪接受了我们在社交方面的建议，这种对话吸引了互联网的心。汉堡王几乎立即在社交网站上做出了回应，再次展示了它的字幕标志，但这次的信息是，“她答应了! ”国王手里拿着一件胸花。
舞会之王
案例简介：EntrySummary The month of May in the United States is the season for high school proms. A time when teenagers, who can muster up the courage, ask one another to the big dance. As a modern brand, Burger King’s ongoing mandate is to cleverly insert itself into timely and relevant events to better connect with its target audience. It also serves as an engaging and constant reminder of the brand to that same audience. With that in mind, the opportunity presented itself to tie into the prom season while connecting in a completely unexpected way to one of our main rivals. BriefExplanation The marquee outside the selected Burger King in Lynn, MA was updated to read, “@WENDYS PROM?” Within a few days the sign was spotted by passersby and began to garner attention on social. Burger King then decided to post a photo of the sign to its own social media accounts (Twitter, Facebook). Soon thereafter, Wendy’s accepted our promposal on social, and the conversation captured the hearts of the internet. Burger King responded almost immediately on social with an image of its marquee sign yet again, but this time with a message that read, “SHE SAID YES!” with a corsage being held out in the King’s hand.
Prom King
案例简介：EntrySummary 美国的五月是高中舞会的季节。当青少年，谁能鼓起勇气，问另一个大舞蹈。作为一个现代品牌，汉堡王的使命是巧妙地将自己融入及时和相关的活动中，以更好地与目标受众联系。它也为同样的观众提供了一个引人入胜的品牌提醒。考虑到这一点，有机会加入舞会赛季，同时以一种完全意想不到的方式与我们的主要竞争对手之一联系起来。 简要解释 马琳选定的汉堡王外面的帐篷被更新为 “@ WENDYS PROM”？“几天内，路人发现了这个标志，并开始吸引社交媒体的关注。汉堡王随后决定将该标志的照片发布到自己的社交媒体账户 (推特、 Facebook)。此后不久，温迪接受了我们在社交方面的建议，这种对话吸引了互联网的心。汉堡王几乎立即在社交网站上做出了回应，再次展示了它的字幕标志，但这次的信息是，“她答应了! ”国王手里拿着一件胸花。
Prom King
案例简介：EntrySummary The month of May in the United States is the season for high school proms. A time when teenagers, who can muster up the courage, ask one another to the big dance. As a modern brand, Burger King’s ongoing mandate is to cleverly insert itself into timely and relevant events to better connect with its target audience. It also serves as an engaging and constant reminder of the brand to that same audience. With that in mind, the opportunity presented itself to tie into the prom season while connecting in a completely unexpected way to one of our main rivals. BriefExplanation The marquee outside the selected Burger King in Lynn, MA was updated to read, “@WENDYS PROM?” Within a few days the sign was spotted by passersby and began to garner attention on social. Burger King then decided to post a photo of the sign to its own social media accounts (Twitter, Facebook). Soon thereafter, Wendy’s accepted our promposal on social, and the conversation captured the hearts of the internet. Burger King responded almost immediately on social with an image of its marquee sign yet again, but this time with a message that read, “SHE SAID YES!” with a corsage being held out in the King’s hand.
舞会之王
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Prom King
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