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把他们的推特反对他们
案例简介：2017 年，温迪突然停止了它心爱的辣鸡块。这让推特点燃了推翻这一决定的呼声。所以汉堡王通过创建自己的版本来支持这个时刻。在发布会上，它把那些针对温迪的推文转化为广告。
把他们的推特反对他们
案例简介：In 2017, Wendy's suddenly discontinued its beloved spicy chicken nuggets. This set Twitter ablaze with calls to reverse the decision. So Burger King piggybacked onto the moment by creating its very own version. For the launch, it took those tweets directed at Wendy's and transformed them into ads.
Turning Their Tweets Against Them
案例简介：2017 年，温迪突然停止了它心爱的辣鸡块。这让推特点燃了推翻这一决定的呼声。所以汉堡王通过创建自己的版本来支持这个时刻。在发布会上，它把那些针对温迪的推文转化为广告。
Turning Their Tweets Against Them
案例简介：In 2017, Wendy's suddenly discontinued its beloved spicy chicken nuggets. This set Twitter ablaze with calls to reverse the decision. So Burger King piggybacked onto the moment by creating its very own version. For the launch, it took those tweets directed at Wendy's and transformed them into ads.
把他们的推特反对他们
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Turning Their Tweets Against Them
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