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我唯一的故事
案例简介：执行 在胜利的时刻，耐克想提醒上海马拉松运动员，这不仅仅是一场比赛。几个月的训练。不仅仅是几个月前对自己的承诺。你运行了你自己的故事。马拉松赛车手的情感之旅是在他们的耐克 + 数据中发现的。从训练到胜利的里程和分钟被塑造成一个故事，分成 13 个关键时刻。耐克在终点线用这个个性化的故事让他们大吃一惊。赛车手在上海马拉松终点线扫描二维码，个性化我唯一的故事。该网站将动画与耐克 + 数据点相结合，包括他们日夜训练的里程、完成时间，以及用鞋子庆祝胜利的照片。所有这些都被打包成一种数字体验，可以在中国最大的社交网络微信上分享给他们的朋友。在 24 小时内制作的 500 部电影 8.3% 转换率 + 20% VS 平均耐克激活我唯一的故事作为中国未来比赛的讲故事平台。 活动描述 我唯一的故事，一部由你的 Nike + 数据驱动的 H5 手机电影，在你的跑步旅程中追溯每一个情感阶段，所有这些都来自你鞋子的鞋底。
我唯一的故事
案例简介：Execution At the moment of victory, Nike wanted to remind Shanghai Marathon runners that this was more than a race. More than months of training. More than a commitment made to yourself months ago. You ran your own story.The emotional journey of a marathon racer was found within their Nike+ data. The miles and minutes logged from training to their victory was shaped into a story, broken into 13 key moments. Nike surprised them with this personalized story at the finish line.Racers scanned a QR code at the Shanghai Marathon finish line to personalize My Sole Story. The site combined animation with Nike+ data points, including their miles trained day and night, their finish time, as well as a photo celebrating victory with their shoes. All packaged into a digital experience that was shareable to their friends on WeChat, China’s biggest social network.30,000RACERS RELIVED THEIR RUN2,500FILMS CREATED IN 24 HOURS8.3%CONVERSION RATE+20%VS AVG NIKE ACTIVATIONMy Sole Story lives on as a storytelling platform for future races around China. CampaignDescription My Sole Story, an H5 mobile film powered by your Nike+ data, retracing every stage of emotion throughout your running journey, all told from the sole of your shoes.
My Sole Story
案例简介：执行 在胜利的时刻，耐克想提醒上海马拉松运动员，这不仅仅是一场比赛。几个月的训练。不仅仅是几个月前对自己的承诺。你运行了你自己的故事。马拉松赛车手的情感之旅是在他们的耐克 + 数据中发现的。从训练到胜利的里程和分钟被塑造成一个故事，分成 13 个关键时刻。耐克在终点线用这个个性化的故事让他们大吃一惊。赛车手在上海马拉松终点线扫描二维码，个性化我唯一的故事。该网站将动画与耐克 + 数据点相结合，包括他们日夜训练的里程、完成时间，以及用鞋子庆祝胜利的照片。所有这些都被打包成一种数字体验，可以在中国最大的社交网络微信上分享给他们的朋友。在 24 小时内制作的 500 部电影 8.3% 转换率 + 20% VS 平均耐克激活我唯一的故事作为中国未来比赛的讲故事平台。 活动描述 我唯一的故事，一部由你的 Nike + 数据驱动的 H5 手机电影，在你的跑步旅程中追溯每一个情感阶段，所有这些都来自你鞋子的鞋底。
My Sole Story
案例简介：Execution At the moment of victory, Nike wanted to remind Shanghai Marathon runners that this was more than a race. More than months of training. More than a commitment made to yourself months ago. You ran your own story.The emotional journey of a marathon racer was found within their Nike+ data. The miles and minutes logged from training to their victory was shaped into a story, broken into 13 key moments. Nike surprised them with this personalized story at the finish line.Racers scanned a QR code at the Shanghai Marathon finish line to personalize My Sole Story. The site combined animation with Nike+ data points, including their miles trained day and night, their finish time, as well as a photo celebrating victory with their shoes. All packaged into a digital experience that was shareable to their friends on WeChat, China’s biggest social network.30,000RACERS RELIVED THEIR RUN2,500FILMS CREATED IN 24 HOURS8.3%CONVERSION RATE+20%VS AVG NIKE ACTIVATIONMy Sole Story lives on as a storytelling platform for future races around China. CampaignDescription My Sole Story, an H5 mobile film powered by your Nike+ data, retracing every stage of emotion throughout your running journey, all told from the sole of your shoes.
我唯一的故事
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My Sole Story
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