NIKE WOMEN : ZHOU DONGYU : BELIEVE IN MORE|海报/平面|广告营销案例【ADGuider广告指南】

耐克女性: 周冬雨: 相信更多

案例简介：执行成功真的可以从失败中诞生吗？耐克女性想通过失败的运动员成为著名女演员的周冬雨讲述一个不同的女性成功和身份的故事。耐克礼物-相信更多，一部360 ° 的移动电影，讲述了一个女人从一个失败的体操运动员到一个电影力量的崛起。这个身临其境的故事旨在通过为中国千禧一代开展的运动，重新定义女性的成功-一个源于失败和自信的成功。在2017年7月，Nike Women: Believe In More作为360 ° 移动VR电影在中国最大的社交网络微信上推出。我们的非传统格式的360 ° 交互式移动视频到达了我们的千禧一代中国妇女，他们在那里分享，交谈和花费了最多的时间。相信更多是一部360互动传记，邀请你走进女演员周冬雨的情感之旅。这是一部为小屏幕制作的电影，观众不仅是观众，而且是她故事的积极参与者。在沉浸式环境和空间声音设计的4章中，粉丝们走进了周冬雨生活中最关键的时刻，让她意识到，当你相信更多的时候，一切皆有可能。与传统的电影或电视不同，《相信更多》最终推出了可购买的360外观书，其中包含整个电影中所有风格的风格，从而使他们在Nike.com上购物。相信更多在中国主要城市的UMAX上首次亮相，并在移动屏幕上传播。# BelieveInMore标签下的社交对话让女孩们谈论中国女性身份和成功的意义。总的来说，竞选得到了...5000万次浏览113万次社交印象1.1万次耐克流量。COM 运动描述在中国，女人的崛起通常归功于她的容貌，人脉或纯粹的运气。但是，如果塑造我们成为谁的东西实际上是从失败中诞生的呢？耐克礼物: 相信更多，一部360 ° 移动电影邀请你进入女演员周冬雨从一个失败的体操运动员崛起为电影力量。在四个章节中，粉丝们走进了周冬雨人生中最关键的时刻，使她意识到，只要您相信更多，一切皆有可能。该活动获得了5000万的观看次数和113万的印象，为nike.com带来了1.1万的流量。

耐克女性: 周冬雨: 相信更多

案例简介：Execution Can success be actually born from failure? Nike Women wanted to tell a different story of female success and identity through Zhou Dongyu, a failed athlete turned celebrated actress. Nike presents - Believe In More, a 360° mobile film about one woman’s rise from a failed gymnast to a cinematic force. The immersive story aimed to redefine female success – one born from failure and self-belief – through a campaign made for the Chinese millennial generation. In July 2017, Nike Women: Believe In More launched as a 360° mobile VR film on Wechat, China’s biggest social network. Our non-traditional format of 360° interactive mobile video reached our millennial Chinese women where they shared, talked, and spent the most time. Believe In More is a 360 interactive biography, inviting you into actress Zhou Dongyu's emotional journey. It's a film made for the small screen, where audiences were not just viewers, but active participants in her story. Across 4 chapters of immersive environments and spatial sound design, fans stepped into Zhou Dongyu’s most pivotal moments in life, leading to her realization that anything is possible when you believe in more. Unlike traditional film or TV, Believe In More culminated in a shoppable 360 lookbook featuring all the styles featured throughout the film, leading them to shop on Nike.com. Believe In More debuted on UMAX in major Chinese cities and spread across mobile screens. Social conversation under the hashtag #BelieveInMore got girls talking about the meaning of female identity and success in China. In total, the campaign got... 50M VIEWS 113M SOCIAL IMPRESSIONS 1.1M TRAFFIC TO NIKE.COM CampaignDescription In China, a woman’s rise to stardom is often credited to her looks, her connections, or just pure luck. But what if the things that shape who we become are actually born from failure? Nike presents: Believe In More, a 360° mobile film inviting you into actress Zhou Dongyu’s rise from a failed gymnast to a cinematic force. Across 4 chapters, fans stepped into Zhou Dongyu’s most pivotal moments in life, leading to her realization that anything is possible when you believe in more. The campaign got 50M views and 113M impressions, driving 1.1M traffic to nike.com.