#WINAGAINSTTHEELEMENTS#|短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

# Winagasttheelements #

案例简介：跑步来击败元素 -- 黑暗、雪、雨、冷。跑步在中国作为一项运动还处于起步阶段。随着耐克新的冬季系列超级产品的推出，耐克希望让孩子们与这些元素竞争。这些运行是通过使用 Nike + 运行移动应用程序和共享运行标签 # winagainsttheelements # 来验证的。这款在线和离线相结合的游戏使用了中国最大的微博平台 -- 微博上的一个社交应用，该平台拥有耐克的跑步社区。这项活动奖励跑步者徽章，增加积极跑步和使用耐克 + 跑步 20%，总计 44,528千米。

# Winagasttheelements #

案例简介：Running to beat the elements - Dark, Snow, Rain, Cold. Running in China as a sport is in its infancy. With the launch of the Nike new winter line of Hyper Products, Nike wanted to get kids running against the elements. These runs were validated by using Nike+ Running mobile application and sharing runs with the hashtag #winagainsttheelements#. The game merging online and offline lived on a social application on Weibo, China's biggest micro-blogging platform which holds Nike's running community. This activity rewarded runners with badges and increased active running and using Nike+ Running by 20%, a combined 44,528 km total.