NIKE WOMEN : ZHOU DONGYU : BELIEVE IN MORE|海报/平面|广告营销案例【ADGuider广告指南】

NIKE WOMEN: 周冬雨: 相信更多

案例简介：执行成功真的能从失败中诞生吗？耐克女子想通过周东宇讲述一个不同的女性成功和身份的故事，周东宇是一名失败的运动员，后来成为著名女演员。耐克呈现 -- 相信更多，一部关于一个女人从一个失败的体操运动员上升到电影力量的 360 ° 移动电影。这个沉浸式的故事旨在通过为中国千禧一代制作的运动，重新定义女性的成功 -- 一个源于失败和自信的成功。2017年7月，Nike Women: Believe In More作为 360 ° 移动VR电影在中国最大的社交网络微信上推出。我们的非传统格式的 360 ° 互动移动视频到达我们的千年中国女性，他们分享，交谈和花费最多的时间。相信更多是一部 360 互动传记，邀请你进入女演员周冬雨的情感之旅。这是一部为小屏幕制作的电影，观众不仅仅是观众，也是她故事的积极参与者。《沉浸式环境》和《空间声音设计》的四章，粉丝们走进了周冬雨人生中最关键的时刻，让她意识到，当你相信更多的时候，一切皆有可能。与传统电影或电视不同，《相信更多》最终以一本可购物的 360 样书为特色，展示了整部电影的所有风格，引导他们在Nike.com购物。相信更多的UMAX在中国主要城市首次亮相，并在手机屏幕上传播。# Belieinmore标签下的社交对话让女孩们谈论女性身份和中国成功的意义。总的来说，竞选活动得到了.50M查看次数 113M社交印象 1.1M TRAFFIC TO NIKE.COM 活动描述在中国，女性成为明星通常归功于她的长相、人脉或纯粹的运气。但是如果塑造我们的东西实际上是从失败中诞生的呢？耐克礼物: 相信更多，一部 360 ° 的手机电影邀请你参与女演员周冬雨从一个失败的体操运动员到电影力量的崛起。在四章中，粉丝们走进了周冬雨人生中最关键的时刻，让她意识到，当你相信更多的时候，一切皆有可能。该活动获得了 5000 万次浏览和 113 次印象，带动了 1.1 次流量到达nike.com。

NIKE WOMEN: 周冬雨: 相信更多

案例简介：Execution Can success be actually born from failure? Nike Women wanted to tell a different story of female success and identity through Zhou Dongyu, a failed athlete turned celebrated actress. Nike presents - Believe In More, a 360° mobile film about one woman’s rise from a failed gymnast to a cinematic force. The immersive story aimed to redefine female success – one born from failure and self-belief – through a campaign made for the Chinese millennial generation. In July 2017, Nike Women: Believe In More launched as a 360° mobile VR film on Wechat, China’s biggest social network. Our non-traditional format of 360° interactive mobile video reached our millennial Chinese women where they shared, talked, and spent the most time. Believe In More is a 360 interactive biography, inviting you into actress Zhou Dongyu's emotional journey. It's a film made for the small screen, where audiences were not just viewers, but active participants in her story. Across 4 chapters of immersive environments and spatial sound design, fans stepped into Zhou Dongyu’s most pivotal moments in life, leading to her realization that anything is possible when you believe in more. Unlike traditional film or TV, Believe In More culminated in a shoppable 360 lookbook featuring all the styles featured throughout the film, leading them to shop on Nike.com. Believe In More debuted on UMAX in major Chinese cities and spread across mobile screens. Social conversation under the hashtag #BelieveInMore got girls talking about the meaning of female identity and success in China. In total, the campaign got... 50M VIEWS 113M SOCIAL IMPRESSIONS 1.1M TRAFFIC TO NIKE.COM CampaignDescription In China, a woman’s rise to stardom is often credited to her looks, her connections, or just pure luck. But what if the things that shape who we become are actually born from failure? Nike presents: Believe In More, a 360° mobile film inviting you into actress Zhou Dongyu’s rise from a failed gymnast to a cinematic force. Across 4 chapters, fans stepped into Zhou Dongyu’s most pivotal moments in life, leading to her realization that anything is possible when you believe in more. The campaign got 50M views and 113M impressions, driving 1.1M traffic to nike.com.