My Sole Story|短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

我唯一的故事

案例简介：在胜利的时刻，耐克想提醒上海马拉松运动员，这不仅仅是一场比赛。几个月的训练。不仅仅是几个月前对自己的承诺。耐克推出了《我的唯一故事》，这是一部由你的耐克 + 数据驱动的 H5 手机电影，在你的跑步旅程中追溯情感的每一个阶段，所有这些都来自你鞋子的唯一。参赛者在上海马拉松终点线扫描二维码，个性化我唯一的故事。该网站结合了动画和 Nike + 数据点，包括他们日夜训练的里程、完成时间, 以及一张用鞋子庆祝胜利的照片 -- 所有这些都被打包成一个数字体验，可以在中国最大的社交网络微信上分享给他们的朋友。在短短 24 小时内制作了 2,500 部电影。对 Nike.com 的转化率为 8.3%，比耐克的平均激活率高出 + 20%。我唯一的故事是为中国未来的种族提供讲故事的平台。

我唯一的故事

案例简介：At the moment of victory, Nike wanted to remind Shanghai Marathon runners that this was more than a race. More than months of training. More than a commitment made to yourself months ago.Nike launched My Sole Story, an H5 mobile film powered by your Nike+ data, retracing every stage of emotion throughout your running journey, all told from the sole of your shoes.Racers scanned a QR code at the Shanghai Marathon finish line to personalize My Sole Story. The site combined animation with Nike+ data points, including their miles trained day and night, their finish time, as well as a photo celebrating victory with their shoes – all packaged into a digital experience that was shareable to their friends on WeChat, China’s biggest social network.30,000 racers relived their run, with 2,500 films created in just 24 hours. Conversion rate to Nike.com was 8.3%, +20% more than the average Nike activation. My Sole Story lives on as a storytelling platform for future races around China.