Devour, Kraft Heinz Springboard platform’s three-year-old disruptive frozen food brand, has released its ‘uncensored’ 60-second Super Bowl commercial, and it’s inspired by porn addiction.To promote the brand’s “mouthwatering and craveable line of frozen meals,” according to a release, the new ad shows how Devour food is so good, it is actually frozen food porn.The brand’s first-ever Super Bowl spot tells the story of a girlfriend who is struggling with her boyfriend’s insatiable addiction to frozen food porn. He can’t stop watching, eating, and at one point even smelling Devour at home, in the office, and even in his garage.The spot uses all the stereotypes of porn addiction, from the man’s embarrassed quick closing of his laptop as he views a bowl of pasta to sticky hidden magazines and spent napkins under the bed, to a pretty blatant masturbation sight gag.The girlfriend tries several tactics to entice him away from his habit, making him a romantic homemade meal and even watching amateur food porn videos, but her efforts go flaccid. Frozen food porn has already made him into a “three-minute man.”The brand has an ambitious plan to build excitement around the campaign in the lead-up to the Super Bowl. It is launching 1-83-FOODPORN, the first food porn hotline with seductive descriptions of mouthwatering frozen meals. Hungry callers can imagine laying in a bed of tender noodles, cozying up with melty cheeses, or treating their taste buds to smoky sausage and hunks of Angus beef. The hotline will be live through the game.Devour is also partnering with Barstool Sports to launch the Devour RV, a man cave on wheels for Barstool personalities to take on the road to Atlanta. CreditsAgency: David the AgencySpot: Frozen Food Porn - AddictionClient: KraftHeinz - DevourCCO: Ignacio FerioliCCO: Joaquin CubriaExecutive Creative Director: Ricardo CasalExecutive Creative Director: Juan Javier Peña PlazaAssociate Creative Director: Jean ZamprognoAssociate Creative Director: Fernando PellizzaroMelusi Mhlungu: Sr. CopywriterSofia Rosell: Jr. Art DirectorProject Coordinator: Cristina Cornejo AyalaHead of Global Production: Veronica BeachSenior Producer: Carlos TorresProducer: Renata NeumannProducer: Marina RodriguesSr. Business Affairs Manager: Barbara KaralisDirector of Strategy: Jon CarlawSenior Planner: Stephanie SalvadorJunior Planner: Gabriel RoldanManaging Director, Global COO: Paulo FogaçaHead of Account Management: Carmen RodriguezAccount Director: Mariana D’AprileSr. Account Executive: Carolina FosterAsst. Account Executive: Nneoma ChukwuekeCLIENT: DEVOURHead of Springboard: David VanHimbergenSpringboard Marketing & Sales Lead: Katy MarshallDEVOUR Brand Lead: Juliet LevineHead of Category Marketing, Frozen: Caio SantosBrand Manager, Frozen Meal Solutions: Audrey BurgerSenior Associate Brand Manager, Frozen Meal Solutions: Joshua Kwiatkowski:Production: LandiaDirector: Andy FogwillDirector: Agustin CarbonereExecutive Producer: Juan TaylorProducer: Laureana FerrucciDP: Julian LedesmaFood Stylist: Joseph CelisHead of Production: Ludmila HermsCreative Assistant: Sofia Jamardo1 st AD: Matias BoldtProduction Designers: Juan Cavia & Walter CornasWardrobe Stylist: Ana NosedaEditorial & Online: Cosmo Street EditorialEditor: Lorenzo BombicciExecutive Producer: Yvette CobarrubiasProducer: Idalia DeshonAssistant Editor: Andrew CorralesFlame Artist: Tim MillerColor: ApacheColorist: Quinn AlvarezExecutive Producer: LaRue AndersonSound Mix: Beacon Street StudiosExecutive Producer: Adrea LavezzoliMixer: Amber TisueMix Assistant: Aaron CornacchioMix Producer: Kate VadnaisMusic: Beacon Street StudiosComposers: Andrew Feltenstein and John NauExecutive Producer: Adrea Lavezzoli