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麦克斯韦故居: 劳动节的劳动作者: 大卫·迈阿密
案例简介:
麦克斯韦故居: 劳动节的劳动作者: 大卫·迈阿密
案例简介:
Maxwell House: Labor on Labor Day by David Miami
案例简介:
Maxwell House: Labor on Labor Day by David Miami
案例简介:
麦克斯韦故居: 劳动节的劳动作者: 大卫·迈阿密
暂无简介
Maxwell House: Labor on Labor Day by David Miami
暂无简介
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One in every four workers in the US will be working this Labor Day, according to the US Bureau of Labor Statistics.Longtime coffee brand Maxwell House knows the meaning of the day is to honor hard working Americans, like one the company is featuring in a Labor Day campaign.The #LaborOnLaborDay program honors hardworking Americans like Ron Kline, a semi-truck driver from Loudonville, Ohio. Kline has been referred to as America’s hardest working man and has worked for over 53 years without taking a day off. As a short film profiles Kline and his family, showing how hard he works every day, Maxwell House ends the film by giving Ron a big gift – his first family vacation this Labor Day.The brand is extending its day off offer to all Americans working on Labor Day the chance to win a paid day off. All workers can tweet @Maxwell_House using #LaborOnLaborDay and #contest and share a photo of themselves or someone they know working on Labor Day. Those who tweet using the hashtag will be entered to win a paid day off.CreditsAgency: David/Miami Client: Kraft Heinz / Maxwell HouseExecutive Group Creative Director: Tony KalatharaGroup Creative Director: Danny AlvarezGroup Creative Director: Jason WolskeCopywriter: Melusi MhlunguJr. Art Director: Sofie RosellHead of Global Production: Veronica BeachProducer: Octavio LunaBusiness Manager: Barbara KaralisCreative Manager: Cristina MosesManaging Director: Paulo FogaçaHead of Account Management: Carmen RodriguezAccount Director: Mariana D'AprileSr. Account Executive: Carolina FosterAssistant Account Executive: Nneoma ChukwuekeStrategy Director: Jon CarlawJr. Planner: Anastasia LaraClient: Kraft Heinz / Maxwell HouseSVP, Head of Brand and R&D US: Michelle St JacquesPresident: Adam ButlerMarketing Director: Luke ColeBrand Manager: Melanie GraffProduction: Hey WonderfulDirector: PekingFounder / Managing Director: Michael DiGiorlamoExecutive Producer: Sarah McMurrayLine Producer: Mahlin DiamondDirector of Photography: Starr WhitesidesCoordination: Jared PlotinEditorial: Cosmo Street EditorialSr. Editor: Marlo CaineManaging Partner/Executive Producer: Yvette Cobarrubias-SearsHead of Production: Luiza NaritomiProducer: Tina EvanowAssistant Editor: Kyle MoriartyMusic/Sound Design: Beacon Street Studios Executive Producer: Adrea LavezzoliSenior Mix/Sound Design Producer: Kate VadnaisMusic Producer: Lindsey LermanEngineer (mixer/sound designer): Rommel Molina
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