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盲文砖
案例简介：执行 从电影和网站上，我们为有影响力的人、互联网人物、博客作者和媒体展示了这个项目，他们很快就可以帮助传播这个词，在世界各地传播这个想法。手上有订婚数据该项目的下一步将是展示玩具制造商项目的兴奋，有一个最终目标: 将这个想法变成一个真正的产品，帮助世界各地成千上万的视障儿童。 活动描述 我们意识到经典的 6 针 (3x2) 建筑砖与盲文字母具有相同的图案。然后我们简单地对别针做了一些小的修改，瞧: 我们已经构建了一个完整的盲文字母。这一切都没有失去玩具的特点。积木仍在积木。但是现在，由于作为一封信的特殊性，他们让学习变得有趣、简单和有趣。盲文砖就是这样产生的。一个识字和包容盲童的玩具，因为它允许他们与其他孩子正常玩耍，学习和教授盲文。我们和 Dorina Nowill 基金会的孩子们一起测试了它，现在这个工具已经被证明是有效的和潜在的,我们想说服玩具制造商接受这个想法，大规模生产盲文砖，这样它就可以帮助世界各地的儿童。 相关性 该运动的目标是引起主要玩具制造商的注意，以便通过公众舆论的压力，这个想法可以大规模产生。因为我们谈论的是一个非政府组织，所以我们没有媒体预算，这导致我们建立了一个专门公关的战略。一切都围绕着 # hash这个标签，它很快就开始在社交网络上分享，并被主要媒体提及。这很有效，因为我们收到了乐高发来的一封电子邮件，邀请我们和他们交谈。因此，我们正在谈论如何使这个想法的产生可行。 结果 由于没有媒体投资，这个想法在社交网络和新闻媒体上被完全传播。该版本实现了 1.41亿的数字影响，出现在巴西主要电视网络之一的全国电视节目 “Hoje em Dia” 的近 15 分钟的故事中, 白宫关于非裔美国人卓越教育的倡议在其推特账户上提到了这一点。有超过 200 封来自世界各地寻找玩具的电子邮件，我们也被邀请参加 “砖的艺术”，这是一个由国际艺术家内森 · 萨瓦亚举办的展览, 以制作乐高雕塑而闻名。混响对数字平台的影响相当于投资 160,000 美元。我们对帖子进行了情感分析，确定了人们最常谈论这个项目的词: “帮助” 、 “识字学习” 、 “帮助” 、 “失明”。 概要 在巴西，盲童教育专用材料的选择不多。大多数需要父母和老师来适应。此外，这些材料不鼓励纳入这些学生。学校不准备同时对待盲人和非盲人学生，这最终会在课堂活动中造成教学方法的差异。从皮亚杰关于认知学习的论文到赫尔辛基大学的现代 “有趣的学习中心”,现在，关于游戏和游戏对学习和儿童发展的重要性，科学和学术上已经达成共识。多莉娜 · 诺维尔盲人基金会的工作旨在融入社会，该基金会寻求一种创新资源，帮助实现这一目标，并改善视力受损者和他们周围的人的生活, 以真正的方式。 战略 在创建了这个项目并通过基金会证明了它的有效性之后，我们需要让它在世界范围内广为人知，以便联系到一家全球制造商。就在那时，我们创建了该项目的网站和社交网络账户。在没有任何投资的情况下，我们希望获得全球知名度，接触尽可能多的人，从而引起主要玩具制造商的注意，这是我们的大目标。我们做了一份解释活动的新闻稿，并将其发送给国家和国际门户网站和影响者，我们通过客户的社交网络开展工作。在名人和影响者的支持下，一个讲述我们想法和网站的视频正在通过公共关系和社交网络进行宣传，以将这一呼吁变成一场运动。盲文砖的变革潜力使它成为所有处理视力障碍儿童的机构、学校和家庭的广泛产品。
盲文砖
案例简介：Execution From the film and the website, we present the project for influencers, Internet personalities, bloggers and the press, who promptly became available to help spread the word, spreading the idea around the world.With the engagement data in hand, the next step in the project will be to demonstrate the excitement around the toy maker project, with one ultimate goal: to turn the idea into a real product that will help thousands of visually impaired children around the world. CampaignDescription We realized that classic 6-pin (3x2) building bricks have the same pattern as the braille alphabet. Then we simply made small modifications to the pins, and voilà: We’ve built an entire braille alphabet. All this without losing the characteristics of the toy. The building bricks are still building bricks. But now, with the peculiarity of being a letter, they make learning playful, simple, and fun. This is how Braille Bricks came about. A toy for literacy and inclusion of blind children, since it allows them to play normally with other children, learning and teaching braille.We tested it with the children at the Dorina Nowill Foundation, and now that the tool has proven effective and potential, we want to convince a toy manufacturer to embrace the idea and produce Braille Bricks on a large scale, so that it can help children around the world. Relevancy The campaign's goal was to call the attention of major toy manufacturers so that, through the pressure of public opinion, the idea could be produced on a large scale. Since we were talking about a NGO, we had no media budget, which led us to build a strategy of exclusively PR. Everything revolved around the hashtag #BrailleBricksForAll, which soon started to be shared on the social networks and mentioned by major media outlets. And that worked, because we received an e-mail from Lego inviting us to talk to them. So are talking to make the production of the idea feasible. Outcome With no media investment, the idea was completely disseminated over the social networks and press outlets. The release achieved 141 million digital impacts, appeared in a nearly 15-minute story on the nationally televised show "Hoje em Dia", on the Record Network, one of Brazil's major TV networks, and was mentioned by the White House Initiative on Educational Excellence for African Americans on its Twitter account. There were over 200 e-mails from around the world looking for the toy, and we were also invited to be part of "The Art of Brick", an exhibition by international artist Nathan Sawaya, known for making Lego sculptures. The impact of the reverberation on the digital platform was equal to an investment of US$ 160,000. We did a sentiment analysis with the posts and we identified the words that people used most to talk about the project: "help", "literacy learning", "help", "blind". Synopsis In Brazil, there are not many options for special materials for education of blind children. The majority needs to be adapted by parents and teachers. In addition, these materials do not encourage the inclusion of these students. Schools are not prepared to tend to blind and non-blind students at the same time, which ends up creating a difference in teaching method during the activities in the classroom.From the Piaget treatises on cognitive learning to the modern 'Playful Learning Center' of the University of Helsinki, there is now scientific and academic consensus on the importance of games and playfulness for learning and child development.The Dorina Nowill Foundation for the Blind, whose work is aimed at inclusion, sought an innovative resource that would help toward this goal and improve life for the visually impaired and those around them, in a real way. Strategy After creating the project and proving its effectiveness with the Foundation, we needed to make it known worldwide in order to reach a global manufacturer. That's when we created the project's website and social network accounts. Without any investment, we wanted to attain global visibility, reaching as many people as possible and, therefore, calling the attention of major toy manufacturers, our big target. We did a press release explaining the campaign and sent it to national and international web portals and influencers, and we worked through the client's social networks. A video telling our idea and the website were being publicized through PR and on the social networks with the support of celebrities and influencers, to turn this appeal into a movement. The transformative potential of Braille Bricks make it a product with a wide reach, for all the institutions, schools, and families that deal with children with visual impairments.
Braille Bricks
案例简介：执行 从电影和网站上，我们为有影响力的人、互联网人物、博客作者和媒体展示了这个项目，他们很快就可以帮助传播这个词，在世界各地传播这个想法。手上有订婚数据该项目的下一步将是展示玩具制造商项目的兴奋，有一个最终目标: 将这个想法变成一个真正的产品，帮助世界各地成千上万的视障儿童。 活动描述 我们意识到经典的 6 针 (3x2) 建筑砖与盲文字母具有相同的图案。然后我们简单地对别针做了一些小的修改，瞧: 我们已经构建了一个完整的盲文字母。这一切都没有失去玩具的特点。积木仍在积木。但是现在，由于作为一封信的特殊性，他们让学习变得有趣、简单和有趣。盲文砖就是这样产生的。一个识字和包容盲童的玩具，因为它允许他们与其他孩子正常玩耍，学习和教授盲文。我们和 Dorina Nowill 基金会的孩子们一起测试了它，现在这个工具已经被证明是有效的和潜在的,我们想说服玩具制造商接受这个想法，大规模生产盲文砖，这样它就可以帮助世界各地的儿童。 相关性 该运动的目标是引起主要玩具制造商的注意，以便通过公众舆论的压力，这个想法可以大规模产生。因为我们谈论的是一个非政府组织，所以我们没有媒体预算，这导致我们建立了一个专门公关的战略。一切都围绕着 # hash这个标签，它很快就开始在社交网络上分享，并被主要媒体提及。这很有效，因为我们收到了乐高发来的一封电子邮件，邀请我们和他们交谈。因此，我们正在谈论如何使这个想法的产生可行。 结果 由于没有媒体投资，这个想法在社交网络和新闻媒体上被完全传播。该版本实现了 1.41亿的数字影响，出现在巴西主要电视网络之一的全国电视节目 “Hoje em Dia” 的近 15 分钟的故事中, 白宫关于非裔美国人卓越教育的倡议在其推特账户上提到了这一点。有超过 200 封来自世界各地寻找玩具的电子邮件，我们也被邀请参加 “砖的艺术”，这是一个由国际艺术家内森 · 萨瓦亚举办的展览, 以制作乐高雕塑而闻名。混响对数字平台的影响相当于投资 160,000 美元。我们对帖子进行了情感分析，确定了人们最常谈论这个项目的词: “帮助” 、 “识字学习” 、 “帮助” 、 “失明”。 概要 在巴西，盲童教育专用材料的选择不多。大多数需要父母和老师来适应。此外，这些材料不鼓励纳入这些学生。学校不准备同时对待盲人和非盲人学生，这最终会在课堂活动中造成教学方法的差异。从皮亚杰关于认知学习的论文到赫尔辛基大学的现代 “有趣的学习中心”,现在，关于游戏和游戏对学习和儿童发展的重要性，科学和学术上已经达成共识。多莉娜 · 诺维尔盲人基金会的工作旨在融入社会，该基金会寻求一种创新资源，帮助实现这一目标，并改善视力受损者和他们周围的人的生活, 以真正的方式。 战略 在创建了这个项目并通过基金会证明了它的有效性之后，我们需要让它在世界范围内广为人知，以便联系到一家全球制造商。就在那时，我们创建了该项目的网站和社交网络账户。在没有任何投资的情况下，我们希望获得全球知名度，接触尽可能多的人，从而引起主要玩具制造商的注意，这是我们的大目标。我们做了一份解释活动的新闻稿，并将其发送给国家和国际门户网站和影响者，我们通过客户的社交网络开展工作。在名人和影响者的支持下，一个讲述我们想法和网站的视频正在通过公共关系和社交网络进行宣传，以将这一呼吁变成一场运动。盲文砖的变革潜力使它成为所有处理视力障碍儿童的机构、学校和家庭的广泛产品。
Braille Bricks
案例简介：Execution From the film and the website, we present the project for influencers, Internet personalities, bloggers and the press, who promptly became available to help spread the word, spreading the idea around the world.With the engagement data in hand, the next step in the project will be to demonstrate the excitement around the toy maker project, with one ultimate goal: to turn the idea into a real product that will help thousands of visually impaired children around the world. CampaignDescription We realized that classic 6-pin (3x2) building bricks have the same pattern as the braille alphabet. Then we simply made small modifications to the pins, and voilà: We’ve built an entire braille alphabet. All this without losing the characteristics of the toy. The building bricks are still building bricks. But now, with the peculiarity of being a letter, they make learning playful, simple, and fun. This is how Braille Bricks came about. A toy for literacy and inclusion of blind children, since it allows them to play normally with other children, learning and teaching braille.We tested it with the children at the Dorina Nowill Foundation, and now that the tool has proven effective and potential, we want to convince a toy manufacturer to embrace the idea and produce Braille Bricks on a large scale, so that it can help children around the world. Relevancy The campaign's goal was to call the attention of major toy manufacturers so that, through the pressure of public opinion, the idea could be produced on a large scale. Since we were talking about a NGO, we had no media budget, which led us to build a strategy of exclusively PR. Everything revolved around the hashtag #BrailleBricksForAll, which soon started to be shared on the social networks and mentioned by major media outlets. And that worked, because we received an e-mail from Lego inviting us to talk to them. So are talking to make the production of the idea feasible. Outcome With no media investment, the idea was completely disseminated over the social networks and press outlets. The release achieved 141 million digital impacts, appeared in a nearly 15-minute story on the nationally televised show "Hoje em Dia", on the Record Network, one of Brazil's major TV networks, and was mentioned by the White House Initiative on Educational Excellence for African Americans on its Twitter account. There were over 200 e-mails from around the world looking for the toy, and we were also invited to be part of "The Art of Brick", an exhibition by international artist Nathan Sawaya, known for making Lego sculptures. The impact of the reverberation on the digital platform was equal to an investment of US$ 160,000. We did a sentiment analysis with the posts and we identified the words that people used most to talk about the project: "help", "literacy learning", "help", "blind". Synopsis In Brazil, there are not many options for special materials for education of blind children. The majority needs to be adapted by parents and teachers. In addition, these materials do not encourage the inclusion of these students. Schools are not prepared to tend to blind and non-blind students at the same time, which ends up creating a difference in teaching method during the activities in the classroom.From the Piaget treatises on cognitive learning to the modern 'Playful Learning Center' of the University of Helsinki, there is now scientific and academic consensus on the importance of games and playfulness for learning and child development.The Dorina Nowill Foundation for the Blind, whose work is aimed at inclusion, sought an innovative resource that would help toward this goal and improve life for the visually impaired and those around them, in a real way. Strategy After creating the project and proving its effectiveness with the Foundation, we needed to make it known worldwide in order to reach a global manufacturer. That's when we created the project's website and social network accounts. Without any investment, we wanted to attain global visibility, reaching as many people as possible and, therefore, calling the attention of major toy manufacturers, our big target. We did a press release explaining the campaign and sent it to national and international web portals and influencers, and we worked through the client's social networks. A video telling our idea and the website were being publicized through PR and on the social networks with the support of celebrities and influencers, to turn this appeal into a movement. The transformative potential of Braille Bricks make it a product with a wide reach, for all the institutions, schools, and families that deal with children with visual impairments.
盲文砖
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Braille Bricks
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基本信息
- 广告战役： #Dorina Nowill Foundation for the Blind-推广与活动-9f15#
- 广告品牌： Dorina Nowill Foundation for the Blind
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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