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首页包
案例简介：条目摘要 美食咖啡的普及引起了咖啡馆贝利目标受众的变化。头版包装活动旨在帮助恢复这一群体对质量的看法。为了证明贝利咖啡馆更新鲜，因为它每天都有包装，一则广告是用咖啡包装和报纸头版制作的。该国第二大报纸的订户收到了他们的副本，并插入了印有当天头版的咖啡包装。广告标题: “这种咖啡今天是真空包装的。这是证据。"
首页包
案例简介：Entry Summary The popularization of gourmet coffee caused a change in the Café Pelé target audience. The Front Page Pack campaign was designed to help recover the perception of quality among this group. To prove that Café Pelé is fresher because it is packaged daily, an ad was created using the coffee package and the front page of a newspaper. Subscribers of the second largest newspaper in the country received their copies with an insert with the package of the coffee with the day's front page printed on it. Title of the ad: "This coffee was vacuum-packed today. Here's the proof."
Front Page Pack
案例简介：条目摘要 美食咖啡的普及引起了咖啡馆贝利目标受众的变化。头版包装活动旨在帮助恢复这一群体对质量的看法。为了证明贝利咖啡馆更新鲜，因为它每天都有包装，一则广告是用咖啡包装和报纸头版制作的。该国第二大报纸的订户收到了他们的副本，并插入了印有当天头版的咖啡包装。广告标题: “这种咖啡今天是真空包装的。这是证据。"
Front Page Pack
案例简介：Entry Summary The popularization of gourmet coffee caused a change in the Café Pelé target audience. The Front Page Pack campaign was designed to help recover the perception of quality among this group. To prove that Café Pelé is fresher because it is packaged daily, an ad was created using the coffee package and the front page of a newspaper. Subscribers of the second largest newspaper in the country received their copies with an insert with the package of the coffee with the day's front page printed on it. Title of the ad: "This coffee was vacuum-packed today. Here's the proof."
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