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菜单球场
案例简介：近年来做了一些最著名的游戏活动，比如斯蒂夫尼奇挑战赛或汉堡部落，汉堡王®一直在寻找新的方式来联系和奖励社区。这次他们选择了NBA 2K21，这是世界上最受欢迎的篮球视频游戏，并且让人们出手。他们使用游戏中可用的法庭编辑工具，创建了 “菜单法庭”，这是一个像汉堡王一样定制的法庭®菜单板，最受欢迎的产品遍布地板。粉丝们所需要做的就是在MyLeague模式 (PS4) 或MyNBA模式 (PS5) 下下载，并从其中一个产品中得分，这样他们就可以在下一个订单中免费获得。你想得到一个免费的大王吗®三明治？踩在上面，从指定的地点射击。如果你得分，你就赢了。你想要一份薯条和苏打水的完整菜单吗？嗯，那是一个更复杂的问题。你需要从球场中央射门得分。掘金、薯条等等也是如此。射击越努力，奖励就越好。为了兑换奖品，游戏玩家需要在Twitter上分享带有 # BKMenuCourt标签的视频，以标记汉堡王和NBA2K。西班牙大卫为汉堡王制作的综合广告，类别为: 食品。
菜单球场
案例简介：Having done some of the most famous gaming campaigns in recent years, such as the Stevenage Challenge or Burger Clan, Burger King® keeps looking for new ways to connect and reward the community. This time they have chosen NBA 2K21, the most popular basketball videogame in the world, and are letting people take a shot. Using the court editing tools available in the game, they created “The Menu Court”, a court customized to be like a Burger King® menu board, with the most popular products all over the floor. All that fans need to do is download it in MyLeague Mode (PS4) or MyNBA Mode (PS5), and score from one of the products, so they can get them for free in their next order. Do you want to get a free Big King® Sandwich? Step on it and shoot from the designated point. If you score, you win. Would you like a full menu with fries and soda? Well, that’s a more complicated one. You need to shoot and score from the middle of the court. And the same with the nuggets, fries and more. The harder the shot, the better the reward. And to redeem their prizes, gamers need to share the video on Twitter tagging Burger King and NBA2K with the hashtag #BKMenuCourt. Integrated advertisement created by David, Spain for Burger King, within the category: Food.
The Menu Court
案例简介：近年来做了一些最著名的游戏活动，比如斯蒂夫尼奇挑战赛或汉堡部落，汉堡王®一直在寻找新的方式来联系和奖励社区。这次他们选择了NBA 2K21，这是世界上最受欢迎的篮球视频游戏，并且让人们出手。他们使用游戏中可用的法庭编辑工具，创建了 “菜单法庭”，这是一个像汉堡王一样定制的法庭®菜单板，最受欢迎的产品遍布地板。粉丝们所需要做的就是在MyLeague模式 (PS4) 或MyNBA模式 (PS5) 下下载，并从其中一个产品中得分，这样他们就可以在下一个订单中免费获得。你想得到一个免费的大王吗®三明治？踩在上面，从指定的地点射击。如果你得分，你就赢了。你想要一份薯条和苏打水的完整菜单吗？嗯，那是一个更复杂的问题。你需要从球场中央射门得分。掘金、薯条等等也是如此。射击越努力，奖励就越好。为了兑换奖品，游戏玩家需要在Twitter上分享带有 # BKMenuCourt标签的视频，以标记汉堡王和NBA2K。西班牙大卫为汉堡王制作的综合广告，类别为: 食品。
The Menu Court
案例简介：Having done some of the most famous gaming campaigns in recent years, such as the Stevenage Challenge or Burger Clan, Burger King® keeps looking for new ways to connect and reward the community. This time they have chosen NBA 2K21, the most popular basketball videogame in the world, and are letting people take a shot. Using the court editing tools available in the game, they created “The Menu Court”, a court customized to be like a Burger King® menu board, with the most popular products all over the floor. All that fans need to do is download it in MyLeague Mode (PS4) or MyNBA Mode (PS5), and score from one of the products, so they can get them for free in their next order. Do you want to get a free Big King® Sandwich? Step on it and shoot from the designated point. If you score, you win. Would you like a full menu with fries and soda? Well, that’s a more complicated one. You need to shoot and score from the middle of the court. And the same with the nuggets, fries and more. The harder the shot, the better the reward. And to redeem their prizes, gamers need to share the video on Twitter tagging Burger King and NBA2K with the hashtag #BKMenuCourt. Integrated advertisement created by David, Spain for Burger King, within the category: Food.
菜单球场
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The Menu Court
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