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Burger King: The Menu Court by David Madrid
案例简介:
Burger King: The Menu Court by David Madrid
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Burger King: The Menu Court by David Madrid
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Burger King loves to go off-kilter with its ad campaigns. This time, it is reaching customers through NBA 2K21, the popular basketball videogame. Using the court editing tools available in the game, David Madrid has created 'The Menu Court' - a court customized to be like a Burger King menu board, with Burger King's most popular products all over the floor.To get involved, burger fans need to download MyLeague Mode (PS4) or MyNBA Mode (PS5), and score from one of the products, so they can get them for free in their next order. CreditsAgency: DAVID Madrid Global CCO & Partner: Pancho Cassis Global COO: Sylvia Panico Executive Creative Director: André Toledo, Saulo Rocha Creative Director: Fred Bosch Copywriter: Jaime Ludeña Art Director: Francesc Enrich Group Account Director: Lucila Mengide, Stefane Rosa Account Supervisor: Adriana Gonzalez Strategic Mananger: Patricia Urgoiti Producer: Sebastian Arce Head of Social: Alex Sánchez Global PR Director: Sandra Azedo Production Company: DeSeif Global Chief Marketing Officer: Fernando Machado Global Brand Marketing: Diego Suarez CMO RBI Iberia: Bianca Shen Marketing Director: Beatriz Faustino Head of Brand Marketing: Yvette Altet Head of Digital Media & PR: Borja Moya Brand and Communication Manager: María Lafuente
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